User Acquisition Manager

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

About the Team:

The Growth Marketing team is responsible for user acquisition and paid media across Crunchyroll brands. We have grown the successful Crunchyroll service to over 5 million paying subscribers and over 90 million registered users internationally. Our mission is to deliver premium video experiences to passionate fans. We strive to meet this mission in all marketing campaigns, and partner closely with creative, content, audience development, product, and analytics teams to do so. We deploy a high 8-figure budget against a wide array of paid marketing channels to drive conversion, brand awareness, and new users; and we manage lifecycle communication designed to engage, retain, and up sell our existing users.

Responsibilities include:

• Manage the day-to-day search and UAC marketing activities across multiple search engines across both web and mobile (Google, Apple Search Ads, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of campaigns
• Primary support of North American and English INTL market campaigns with close collaboration with Non-English INTL region channel owners
• Conceptualize and implement A/B tests to resolve best performing ad formats, creatives, and messaging
• Establish and maintain relationships with other departments as it pertains to the role, advising on paid media strategy as needed
• Evaluate ad performance and summarize takeaways to share with the broader team
• Perform as an active thought-leader on the SEM landscape; be an internal resource for search engine trends, algorithms, and standard methodologies
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet company goals

Requirements:

• Proven 5 years of success in managing paid search (Google, Bing, Apple Search Ads) and UAC campaigns
• Analytical with the ability to tell a story using campaign results that deliver clear, concrete insights to a range of audiences
• Possess strong quantitative and Excel skills
• Experience with web analytics (e.g., Google Analytics, Amplitude)
• Experience managing multiple priorities across simultaneous projects
• Ability to work effectively across internal teams (ex. creative, analytics, brand) and external vendors
• BS/BA degree preferred

Benefits: San Fransisco office:

• Competitive salary
• “Use What You Need” time away from work policy
• Medical, dental, vision, STD, LTD, and life insurance
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• On-site gym, showers, yoga, and wellness classes
• Support program for new parents
• Catered lunch 4 days per week
• Fun, passionate and skilled co-workers
• Pet friendly - pet insurance and dog friendly office

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200 countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

• Courage - When we overcome fear, we enable our best selves.
• Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service - We serve our community with humility, enabling joy and belonging for others.
• Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.