What are the responsibilities and job description for the Vice President, Regional Marketing position at Crunchyroll?

About Crunchyroll

WE HELP EVERYONE BELONG. IT'S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200 countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Vice President of Regional Marketing to lead our marketing teams across Europe, Latin America, North America, India, and Southeast Asia. You'll manage cross-functional teams, create campaigns tailored to local audiences, and drive growth across SVOD, theatrical, publishing, and gaming efforts.

You'll ensure our brand is consistent across regions and channels while delivering impactful campaigns that increase awareness, drive subscriptions, build community, and position our brand in pop culture. You will play a pivotal role in managing regional publicity, social media, event marketing, and paid media efforts.

This senior leadership role reports to our SVP of Marketing and offers the opportunity to shape how we connect with anime fans around the world.

Core Areas of Responsibility

Leadership & Strategy :

You will create and implement regional marketing strategies to drive traffic, grow brand awareness, and engage communities through social media, fan events, and paid media across Europe, Latin America, the U.S., India, and Southeast Asia.
You will align global objectives with impactful regional initiatives, ensuring cohesive branding, efficient asset creation, and partner satisfaction while promoting innovation.
You will set long-term regional goals and prioritize initiatives in collaboration with global marketing teams.
You will manage OKRs and budgets, ensuring accountability, efficiency, and agreement on goals.
You will partner with cross-functional leaders and global VPs to drive individual growth and develop media plans with maximum efficiency, along with go-to-market strategies for emerging markets.

Team Leadership & Development :

You will lead, mentor, and develop regional marketing teams, including publicity, social media, events, and paid media.

You will foster collaboration across regional and global teams, aligning efforts with brand management and marketing strategies.

You will establish workflows for clear communication and efficient asset production.

Campaign Management :

You will oversee regional IP initiatives, marketing campaigns, and cross-business efforts to drive conversation and earned media reach. You will partner with our VP, GTM to align campaigns with product and growth initiatives, ensuring they cover the entire funnel and deliver results in acquisition, retention, and brand affinity.

You will lead agency RFT efforts across media, creative, social, and publicity partners.

You will manage regional paid media budgets and campaigns, optimizing buys to target local audiences and maximize ROI.

You will collaborate with our VP, Communications on regional publicity efforts and lead event strategy, including premieres and fan events, ensuring strong presence and satisfaction of our Japanese content partners.

You will drive localized social media strategies that align with global content and messaging while engaging local audiences across platforms.

You will serve as the spokesperson and primary contact for global Sony partners regarding regional theatrical initiatives.

You will safeguard brand consistency across regions in collaboration with the global brand team.

We are considering applicants for our Culver City office.

About You

We get excited about candidates, like you, because...

15 years of experience overseeing regional marketing, primarily outside the U.S., supporting global companies in the entertainment, culture, and fandom space

You are always at the forefront of pop culture and up-to-date on the latest trends

You have experience in SVOD and theatrical marketing (a plus)

You have a background in brand agencies, tech, or entertainment (preferred)

You have experience managing teams with diverse functions and skills

You have experience working in global organizations or with international markets

You are fluent in English and one additional language (French, German, Spanish, Hindi, etc.), both spoken and written

You are willing to travel

You understand full-funnel marketing across multiple regions

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks :

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance

Health Saving Account HSA program

Health care and dependent care FSA

401(k) plan, with employer match

Employer paid commuter benefit

Support program for new parents

Pet insurance and some of our offices are pet friendly!

LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Culver City, CA

208,690-$260,863 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Service. We serve our community with humility, enabling joy and belonging for others.

Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs : https : / / help.crunchyroll.com / hc / en-us / articles / 360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights : https : / / tbcdn.talentbrew.com / company / 22978 / v1_0 / docs / spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from [redacted] email account.

Salary : $208,690 - $260,863

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