Digital Marketing Program Manager

WORK AND PLAY IN THE MOUNTAINS
Join our team of big mountain adventurers at the largest ski resort in Washington! Here at Crystal, it’s more than our work. It’s our passion for the guest experience, the outdoors, and the community that bring us together at the end of the tree-lined road. We come from near and far to be up on the mountain because it’s an experience you just don’t get anywhere else. Events are always on the calendar and friends are always down to play. Work in the beautiful National Forest, neighboring Mt. Rainier, as a premier Ikon Pass destination with a whole lot of stoke to share.

JUST LIKE THE TREES, WE ARE GROWING! Apply today to grow your mountain roots with us— whether you are looking to escape the city, expand your skills, or progress in the ski industry, we have a variety of roles for hard-working and enthusiastic team-players. Find your line, join our team!

BIG PEAKS, BIGGER PERKS

Employee perks:

• Free Alterra season pass (unlimited, direct to lift at all Alterra resorts)

• Free Alterra season pass for spouse and dependents 25 & under

• 50% off window ticket price at IKON partner resorts

• Free access to Alterra Mountain destinations during time off

• Free ski-referral letters for employees to use at other mountain resorts during time off

• Discounted friends & family day-ski vouchers (Up to 85% off)

• Discounts on Ski & Snowboard Lessons

• Discounts on Ski & Snowboard Rentals

• Discounts on Gear Tune-Ups

• Discounts on Food & Beverage

• Discounts at Crystal Mountain Retail shops

• Free Crystal branded swag

• Pro deals on gear with 100s of brands

• Discount Marketplace

• Deals on accessories, auto, electronics, entertainment, fitness, food, home, pet supplies, travel, and more

• Employee-only Night Skiing events

• Employee Housing Available for eligible positions

• Accrued paid time off for eligible positions

• Group health insurance for eligible positions

• 401K benefit and generous match with immediate vesting for all staff members over 18

• Opportunities for growth, advancement, and year-round employment

POSITION TITLE: Digital Marketing Program Manager

BUSINESS UNIT: Marketing

POSITION REPORTS TO: Sr. Manager, Brand and Marketing Operations

POSITIONS REPORTING TO THIS ROLE: None

EMPLOYMENT TYPE: Full-Time, Year-Round

LOCATION: Crystal Mountain, Enumclaw, WA; Remote: hybrid or fully remote with minimal quarterly on-mountain attendance

WAGE: $77,968.80 - $87,000 annually, DOE. Bonus eligible

Crystal Mountain is the Pacific North West’s premier destination for skiers, snowboarders, and summer adventurers.  We are part of Alterra Mountain Company which consists of some of the world’s most aspirational brands.   

A career with Crystal Mountain is more than what you do today; it’s being part of creating a community rooted in the spirit of the mountains, united by a passion for adventure, and celebrating the legendary adventures and enduring memories that mountains bring to everyone. 

Crystal Mountain delivers best in class service and adventures worthy of our extraordinary terrain and beauty.

We are here to shape the future of mountain adventure.

We Embrace Empowerment

We Honor Authenticity 
We Cultivate Collaboration

We Prioritize Purpose

JOB SUMMARY

Crystal Mountain is looking for a dynamic individual to join our team in this important role on our brand marketing team. 

The Digital Marketing Program Manager should be a skilled and creative individual who can lead and execute our marketing efforts across all digital channels. This role will encompass a wide range of responsibilities, including website management and maintenance, app integration, as well as email deployment and other CRM related responsibilities with a keen eye for the user experience. The Digital Marketing Program Manager is a data-driven person with the ability to collaborate across multiple teams, geographies, and organizations.

This role will be pivotal in the strategy and execution for the website and mobile app. Including being responsible for drawing on quantitative data analysis/reporting and other site audit initiatives to generate recommendations and facilitate website updates, including seasonal campaigns, landing pages, and new feature updates.

This role will work closely with product build teams by scheduling and hosting product walk-throughs and providing feedback as it relates to the user experience and the navigation and capabilities of our e-commerce platforms.

Additionally, this role is responsible for working with marketing and product teams to build CRM strategies, target audiences and deploy emails using a variety of tools and programs to coordinate an omni-channel brand experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Digital Strategy

• Collaborate with the Crystal and Alterra teams in the development and execution of a comprehensive digital marketing strategy for all digital properties. 
• Identify and prioritize opportunities for web development, app integration, and user experience improvements to enhance customer engagement and drive conversions based on data and insights.
• Collaborate and work through various teams for implementation and optimization recommendations. 

Web Development

• Oversee the website to ensure optimal functionality, speed, and user experience.
• Collaborate with additional web developers and designers (Alterra shared services) as necessary to implement SEO best practices, mobile optimization, and responsive design.
• Continuously monitor and optimize website performance, including page load times and user journeys.

App Integration

• Utilization of the app for greatest guest engagement.
• Ensure seamless integration of the app with the website and monitor performance.

User Experience (UX)

• Ensure usability through testing, with an understanding and application of customer behavior preferences.
• Work closely with the UX design team to create user-friendly interfaces, recommend and implement agreed upon UX improvements or work with Alterra shared services to implement.
• Monitor and analyze user engagement data to identify areas for enhancement and optimize the customer journey.

Content Strategy

• Ensure content aligns with SEO best practices and supports overall marketing objectives.

Analytics and Reporting

• Utilize web analytics tools (e.g., Adobe Analytics) to track and report on key performance metrics.
• Use data-driven insights to make informed decisions, optimize website and adjust digital marketing strategies accordingly.

E-commerce Platforms Management

• Oversee and manage e-commerce platform (Shopify) to ensure seamless operations and integration of marketing initiatives.

Team Collaboration

• Collaborate with cross-functional teams, including marketing, sales, IT, and customer support, to ensure alignment of digital strategies with broader business goals.
• Utilization of project management tools (Asana, FreshService, etc.)
• Other duties as assigned.

QUALIFICATIONS, KNOWLEDGE, SKILLS, AND ABILITY REQUIREMENTS:

• Bachelor’s degree in marketing, Business, or a related field
• Proven experience in digital marketing, web development, app integration, and UX design, preferably in an e-commerce context.
• Strong knowledge of web technologies, SEO, e-commerce platforms, and digital marketing tools.
• Proficiency in web development languages (e.g., HTML, CSS, JavaScript) and CMS platforms (e.g., WordPress, Drupal) preferred.
• Familiarity with e-commerce platforms and associated tools (e.g., Shopify).
• Excellent analytical skills and the ability to interpret data to make data-driven decisions.
• Strong project management skills and the ability to manage multiple tasks simultaneously. 
• Creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.

TRAVEL REQUIREMENTS:

Minimal travel required.

PHYSICAL DEMANDS AND WORKING CONDITIONS: 

This position may be required to work evenings, weekends, and holidays. 

• Able to lift, carry, or otherwise move and position a minimum of 40 pounds on an occasional basis. 

• Manual dexterity to operate a computer and other common office equipment on a constant basis. 
• Auditory and visual acuity to operate computers, phones, mobile devices, and basic office equipment on a constant basis. 
• Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis. 
• Ability to work for extended periods of time standing, walking, kneeling, pushing, and pulling on an occasional basis. 
• Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily- reasonable accommodations may be made to enable qualified individuals with disabilities to perform the physical demands and working conditions. 

OTHER DUTIES AS ASSIGNED 

This position description is an overview of the scope of responsibilities for the role described above.  With the evolution of Crystal Mountain, the responsibilities of this position may change, as may the dates associated with many of the tasks. During these times of change, this position requires flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Crystal Mountain to be a positive influence on the transformation of the resort and its associated lines of business. 

 Crystal Mountain is An Equal Opportunity Employer.

Salary : $77,969 - $87,000