Financial Relationship Officer

POSITION SUMMARY:

Primary function is to generate revenue for the branch by actively establishing a center of influence as a referral base as well actively participating in community events. Grow and expand existing customer base by partner referrals in addition to growing new customer acquisition by conducting effective needs assessment and recommending based upon customer needs.

ESSENTIAL FUNCTIONS:

Business Development (40%)

• Meet with current and potential customers with greater profit and growth potential, to discuss their financial requirements; sell appropriate consumer and commercial financial services products to meet their needs while developing and expanding account relationships.
• Identify current and potential customers with additional profit potential and develop action plans to acquire and expand those relationships.

Expanding Relations (40%)

• Conduct needs assessment with current and potential customers and recommends insurance products and services to meet individual needs, based on objectives, risk tolerance and proper asset allocations. Refer customers to licensed WM Financial Consultants as appropriate.
• Identify cross-sell opportunities, including opportunities to refer customers to other sales representatives (CRE, C&I, PCM, MLO, WM FC) through proper customer profiling and needs-based selling.

Servicing (20%)

• Maintain superior and courteous service to promote products and expand customer relationships & Exceed customer expectations in terms of accuracy, efficiency, courtesy and professionalism.

OTHER RESPONSIBILITIES:

• Actively participate in community organizations to promote the bank’s image and develop sales leads and opportunities.
• Open deposit accounts on bank’s system ensuring all documentation requirements, policies and procedures are adhered to.
• Actively participate in all bank’s sales campaigns and promotions and exceed targets set.
• Ensure compliance with Bank’s policy and procedures and government regulations.
• Update and maintain the individual sales tracking records (i.e. customer portfolio reports, sales reports, and customer contact log) for sales tracking and performance review purpose
• Perform related duties, as required, for the training and development purposes.
• Perform all assigned duties under Bank’s compliance programs and related laws & regulations.
• Successfully complete all mandatory training on related Bank’s and BSA compliance as well as other laws and regulations as assigned and in a timely manner.
• Perform all other duties as assigned.

Education, Experience and Skills Required:

• Bachelor’s degree in business, banking, finance, economics or related field is preferred.
• 5 years of product sales, customer relationship management, in the branch banking industry or related environment
• Life and Health Insurance licenses preferred. Licenses are required to discuss and sell investment or insurance products with potential or existing customers.
• Currently holding substantial customer portfolio/customer base is a big plus.
• Knowledge of retail banking consumer and commercial products, loan products, financial reports, branch banking operations and procedures, and banking laws and regulations
• Strong sales and marketing as well as business development skills
• Ability to multi-task, handle large volumes, tight turnarounds, and multiple deadlines.
• Ability to analyze and plan financial solutions for customer portfolios.
• Fluent in English and Chinese (mandarin preferred) is a major plus.

PHYSICAL DEMANDS:

• Minimum mobility to work in an office setting; sit for prolonged period of times; operate office equipment including use of a computer keyboard; and reach with hands and arms. Employees are occasionally required to walk and stand and lift and move records and documents weighing 30 pounds or less.

COMMUNICATION DEMANDS:

• Attention to detail, strong organizational, communication, interpersonal, self-motivated, and analytical skills, ability to interact with all levels of management and staff.

WORK ENVIRONMENT:

• Standard office environment. Noise level in work environment is usually average. Hear in the normal audio range with or without correction. Specific vision abilities required by this job include close vision and the ability to adjust focus. Occasional off site client meetings and site visits.