What are the responsibilities and job description for the Senior Media Buyer position at Culligan Consumer Products Division?

Job Description

Job description - Senior Media Buyer

Overview Hydroviv is a leading water filter company dedicated to providing clean and safe drinking water solutions. Now a part of Culligan International, we continue to innovate and expand our reach, helping households eliminate confusion about their water quality. We pride ourselves on being committed to science, sustainability, and helping people.

Business entity : Culligan Consumer Products Division – Hydroviv

Location : Remote, USA

Summary : We are seeking an experienced, highly analytical Senior Media Buyer to join our team. The ideal candidate will manage end-to-end paid media strategies with a focus on performance, growth, and efficiency in multiple platforms, including Google Ads, Meta, Youtube, TikTok, Reddit, Pinterest, CTV, and other ad platforms. You will be responsible for identifying opportunities for paid media campaigns, managing and optimizing paid media spend across various platforms, and driving revenue for the business. This is a hands-on, results-oriented role requiring a combination of strategic thinking, technical expertise, and strong execution skills.

Core role and responsibilities :

Media Planning & Strategy :

Develop and execute strategic media buying plans across all major platforms (Google Ads,
Meta, Youtube, TikTok, Reddit, Pinterest, and CTV) to drive traffic, increase conversions, and achieve revenue targets
Collaborate with the Performance Marketing Manager to write clear, actionable creative briefs for the creative team, ensuring that ad creatives and copy are aligned with campaign objectives, audience preferences, and platform specifications

Campaign Management & Optimization :

Manage all aspects of digital media buying, including campaign creation, bidding, budgeting,and performance analysis

Continuously test, optimize, and scale campaigns to maximize ROI and meet KPIs

Culligan is an Equal Opportunity Employer.

Work closely with the Performance Marketing Manager & eCommerce team to improve landing page performance and user experience

Provide insights and recommendations based on campaign performance to optimize conversion rates

Ensure media spend and campaigns are aligned with financial goals

Monitor and adjust budgets based on performance, seasonality, and business priorities

Audience Targeting & Segmentation :

Leverage advanced audience targeting strategies across platforms to drive customer acquisition and retargeting efforts

Build lookalike audiences and implement creative A / B testing for continuous optimization

Continuously analyze customer segments and target audience behaviors to identify opportunities for segmentation and campaign refinement

Use first-party data and third-party tools to enhance targeting strategies

Data Analysis & Reporting :

Monitor and analyze campaign performance across channels, providing detailed reports on key metrics such as CAC, ROAS, CTR, CPC, and conversion rates

Use insights to customize campaign targeting and KPIs by channel

Define and track key performance indicators (KPIs) for all campaigns

Proactively review and restructure cross platform performance with MMM and Northbeam analytics data

Ensure all paid media campaigns are meeting or exceeding revenue and ROI targets, and provide insights into why certain campaigns succeeded or failed

Collaboration and Communication :

Work closely with creative, content, and eCommerce partners to ensure campaigns are aligned with brand messaging and to provide actionable insights that drive improved performance

Innovation and Trend Awareness :

Keep up-to-date with the latest digital marketing trends, tools, and technologies Regularly assess competitive landscapes to ensure campaigns are innovative and effective

Conduct regular competitive analysis to monitor industry trends, competitor activity, and ad creatives

Utilize data to improve your own campaigns and stay ahead of the competition

Qualifications :

3-5 years experience in digital media buying and performance marketing, with a focus on DTC

Strong background in managing large-scale paid media campaigns

Extensive experience managing Google Ads, Meta, Youtube, TikTok, Reddit, Pinterest, CTV

Knowledge of affiliate / influencer marketing and display networks is a plus

Strong analytical skills with the ability to assess campaign performance, identify key insights, and optimize for better results

Proficient with Google Analytics, BI tools (Looker Studio, Looker, etc), and Excel / Sheets for reporting and analysis

Excellent communication skills, with the ability to articulate campaign performance, strategy, and recommendations clearly to both internal teams and stakeholders

Proven ability to work cross-functionally with creative, eCommerce, and marketing teams

Ability to combine creativity and data to develop innovative, high-performance campaigns

Bachelor’s degree in Marketing, Advertising, Business, or a related field

To learn more visit - https : / / www.hydroviv.com

We offer competitive compensation & benefits including : Medical, Dental, Vision, Life, 401(k) & 401k Match, Parental Leave, PTO, Additional voluntary benefits

Company Description

Culligan was established in 1936 as provider of water softening solutions for residences, and has since grown to becoming a worldwide leader in water treatment needs, from the simplest filtration system to complex industrial water solutions. Culligan Consumer Products Division the rapidly expanding home of global consumer brands and products within Culligan International

Company Description

Culligan works to provide better water for our customers in their homes, offices, businesses and industrial facilities around the world. Our complete line of water softeners, water filtration systems, commercial and industrial water treatment solutions, drinking water systems, whole-house filtration systems and bottled water delivery set the standard in the water treatment industry. Culligan was established in 1936 as provider of water softening solutions for residences, and has since grown to becoming a worldwide leader in water treatment needs, from the simplest filtration system to complex industrial water solutions. Culligan Consumer Products Division the rapidly expanding home of global consumer brands and products within Culligan International

Apply for this job

Receive alerts for other Senior Media Buyer job openings

Senior Media Buyer

What are the responsibilities and job description for the Senior Media Buyer position at Culligan Consumer Products Division?

What is the career path for a Senior Media Buyer?

Job openings at Culligan Consumer Products Division

Not the job you're looking for? Here are some other Senior Media Buyer jobs in the Phoenix, AZ area that may be a better fit.

We don't have any other Senior Media Buyer jobs in the Phoenix, AZ area right now.

AI Assistant is available now!