Digital Media Buyer

Overview: 
Our digital media team is an integral part of our newly created Growth Marketing department. Within this team you'll have a direct and tangible impact on both our clients' and your success. Candidates that bring a positive attitude and a desire to be in the thick of things is a must for this role.

LT's Growth Marketing department is adding a Digital Media Buyer to our growing team. The DM Buyer will be a critical member of our department as both an individual contributor and a thought leader in the agency. The position offers a growth path into a senior role as we continue to build out the team.

The candidate we are looking for will exhibit these proficiencies and behaviors:

• You can be handed a flowchart for existing campaigns and manage all the campaign line items listed, including but not limited to a mix of paid social, search, programmatic display, retargeting and native ads.
• You are confident buying multi-million-dollar annual budgets, and provide the same level of care to clients with $500 monthly budgets.
• You understand the dynamic nature of an ad agency and can adapt quickly to changes, while still thinking strategically with a longer-term focus.
• You are confident you know the advertising industry acronyms from IAB to GTM to CPL, but more importantly, can explain these things in plain language to clients and team members.
• Your superpower is optimizing campaigns to meet and exceed client business goals.

General Estimates of Time Spent:

• Buying (70%) - Hands to keyboard setting up and optimizing campaigns in various ad platforms
• Reporting/Analytics (20%) - Pulling data, developing graphs and charts, building presentations
• Miscellaneous (10%) - investigating and setting up tracking with platform pixels/tracking tags, evaluating vendor capabilities, team collaboration, etc.

Things you'll do:

• Spend most of your day in various ad platforms including, but not limited to:
  • Meta (Facebook / Instagram)
  • Google Ads (including YouTube)
  • Microsoft Ads
  • Programmatic DSPs such as The Trade Desk and StackAdapt
    
  • Social Ad Platforms such as Meta, Pinterest, Snapchat, & LinkedIn 
  • Community-based Ad Platforms such as Reddit and NextDoor
• Ensure that all campaigns are running as planned, on budget, and with the proper creative message
• Monitor accuracy of ordered media and digital campaigns
• Plan, build and execute A/B tests across digital channels to discover performance insights
• Resolve discrepancies in a timely and accurate manner
• Prepare weekly, monthly, and/or quarterly reporting as needed by client
• Be a client-facing representative of the Digital Media team where you will lead dashboard walk-throughs and other reporting updates
• Manage personal work capacity (i.e. be accountable for your commitments) through internal project management platform
• Participate in all interactive assignments which includes strategy and planning for programmatic buying (display, rich, video), social media buying, and search engine marketing
• Assist in the identification and qualification of digital media vendors for client strategies; build strong relationships with these partners by communicating and collaborating frequently
• Lead training and certification efforts for teammates across the digital ecosystem
• Promptly communicate inter-departmentally
• Collaborate with and provide support to traditional media department as needed

Role Requirements

• 1 years' experience in digital media buying/campaign management across all major channels (Programmatic, Search, Social)
• Strong public speaking and presentation skills
• Excellent organizational, verbal and written communication skills
• Must be proactive with decision making, issue resolution and putting in appropriate levels of effort to make yourself successful
• Ability to recognize when issues should be escalated

Awesome-to-haves

• 1 years of experience working at an ad agency or ad tech vendor in a brand-side digital media role
• Experience creating or updating LookerStudio dashboards
• Experience setting up Google Analytics (Universal and GA4) tracking, GTM triggers, UTM strings
• Formal digital marketing certifications
• Strong relationships with vendors/partners
• Experience working in key agency verticals such as: Higher Education, Home Builders, Casinos and Gaming, Tourism and Attractions, Healthcare, B2B lead generation
• Intermediate-level Excel skills (Pivot Tables, Lookups, etc.)

Salary : $500