What are the responsibilities and job description for the Digital Media Buyer Job at LT in Phoenix position at LT?
Content Summary : Digital Media Buyer at Phoenix, for LT
Job Description
Job Description
Salary : Overview :
Our digital media team is an integral part of our newly created Growth Marketing department. Within this team you'll have a direct and tangible impact on both our clients' and your success. Candidates that bring a positive attitude and a desire to be in the thick of things is a must for this role.
LT's Growth Marketing department is adding a Digital Media Buyer to our growing team. The DM Buyer will be a critical member of our department as both an individual contributor and a thought leader in the agency. The position offers a growth path into a senior role as we continue to build out the team.
The candidate we are looking for will exhibit these proficiencies and behaviors :
You can be handed a flowchart for existing campaigns and manage all the campaign line items listed, including but not limited to a mix of paid social, search, programmatic display, retargeting and native ads.
You are confident buying multi-million-dollar annual budgets, and provide the same level of care to clients with $500 monthly budgets.
You understand the dynamic nature of an ad agency and can adapt quickly to changes, while still thinking strategically with a longer-term focus.
You are confident you know the advertising industry acronyms from IAB to GTM to CPL, but more importantly, can explain these things in plain language to clients and team members.
Your superpower is optimizing campaigns to meet and exceed client business goals.
General Estimates of Time Spent :
Buying (70%) - Hands to keyboard setting up and optimizing campaigns in various ad platforms
Reporting / Analytics (20%) - Pulling data, developing graphs and charts, building presentations
Miscellaneous (10%) - investigating and setting up tracking with platform pixels / tracking tags, evaluating vendor capabilities, team collaboration, etc.
Things you'll do :
Spend most of your day in various ad platforms including, but not limited to :
Meta (Facebook / Instagram)
Google Ads (including YouTube)
Microsoft Ads
Programmatic DSPs such as The Trade Desk and StackAdapt
Social Ad Platforms such as Meta, Pinterest, Snapchat, & LinkedIn
Community-based Ad Platforms such as Reddit and NextDoor
Ensure that all campaigns are running as planned, on budget, and with the proper creative message
Monitor accuracy of ordered media and digital campaigns
Plan, build and execute A / B tests across digital channels to discover performance insights
Resolve discrepancies in a timely and accurate manner
Prepare weekly, monthly, and / or quarterly reporting as needed by client
Be a client-facing representative of the Digital Media team where you will lead dashboard walk-throughs and other reporting updates
Manage personal work capacity (i.e. be accountable for your commitments) through internal project management platform
Participate in all interactive assignments which includes strategy and planning for programmatic buying (display, rich, video), social media buying, and search engine marketing
Assist in the identification and qualification of digital media vendors for client strategies; build strong relationships with these partners by communicating and collaborating frequently
Lead training and certification efforts for teammates across the digital ecosystem
Promptly communicate inter-departmentally
Collaborate with and provide support to traditional media department as needed
Role Requirements
1 years' experience in digital media buying / campaign management across all major channels (Programmatic, Search, Social)
Strong public speaking and presentation skills
Excellent organizational, verbal and written communication skills
Must be proactive with decision making, issue resolution and putting in appropriate levels of effort to make yourself successful
Ability to recognize when issues should be escalated
Awesome-to-haves
1 years of experience working at an ad agency or ad tech vendor in a brand-side digital media role
Experience creating or updating LookerStudio dashboards
Experience setting up Google Analytics (Universal and GA4) tracking, GTM triggers, UTM strings
Formal digital marketing certifications
Strong relationships with vendors / partners
Experience working in key agency verticals such as : Higher Education, Home Builders, Casinos and Gaming, Tourism and Attractions, Healthcare, B2B lead generation
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