What are the responsibilities and job description for the Brand Marketing Manager position at Culligan?
Job Title : Brand Marketing Manager
Division : Consumer Products Division, Culligan Retail NA
Location : Remote or Hybrid (if in Chicagoland area)
About the role : The Brand Marketing Manager will be a key member of the Culligan Retail NA Product Marketing team. We are seeking a thoughtful, consumer-first brand manager with a passion for developing product messaging, positioning, and go to market plans for new and existing products. The ideal candidate can balance analytical rigor with a creative vision. This position requires a keen understanding of brand and product positioning, consumer insights, portfolio management, and omni- channel launch strategy. As an integral member of the Product Marketing team, this individual will have a unique opportunity to develop and refine processes and ways of working that will improve our portfolio management and our go-to-market planning.
About the team : The Product Marketing team manages the core business and innovation strategy, working cross functionally with internal teams to manage our broad portfolio of products. Efforts are focused on increasing customer engagement and ensuring seamless execution across all touchpoints.
Responsibilities :
Go-to-market strategy :
- Lead the go-to-market strategies and planning for product launches, inclusive of mapping out timelines and key milestones
- Conduct regular market and trend analysis to identify product claims and messaging opportunities, to set us apart from the competition.
- Partner with Innovation, Regulatory, and Legal to identify product claims and messaging.
- Provide strong input into both DTC and Retail plans and support in building compelling sell stories and commercial strategies that will scale the business.
- Brief in internal and external agencies, as well as freelancers, to develop product assets including static imagery, video, and copy (e-commerce bullets, short and long product descriptions, etc)
- Drive new product rating and review process.
- Create strategic product toolkits – category insights, product positioning, product sizzle - for stakeholders to support product launches.
Near-in innovation and LTOs :
Portfolio management :
Qualifications :
We offer competitive compensation & benefits including : Medical, Dental, Vision, Life, 401(k) & 401k Match, Parental Leave, PTO, Additional voluntary benefits.
