Director of Brand Strategy

Are you a visionary marketer with a passion for storytelling, innovation, and driving impact? Our client, a trailblazing digital news organization committed to innovation in journalism, is seeking a Director of Brand Strategy to elevate their brand and connect with audiences in meaningful ways. As the Director of Brand Strategy, you will play a pivotal role in shaping how our client engages with prospective audiences, driving awareness, consideration, and subscriptions. This is a high-profile, influential position reporting directly to the Chief Revenue Officer (CRO) and collaborating across the organization to align marketing efforts with critical business goals.

We are seeking a creative, data-savvy leader who thrives on innovation and has a proven record of accomplishment in reimagining brands, developing strategic partnerships, and delivering exceptional results.

What You’ll Do:

• Partner with the Chief Revenue Officer to guide and execute innovative, data-informed marketing campaigns.
• Develop and implement comprehensive marketing plans to meet and exceed business objectives.
• Analyze market trends and competitor strategies to inform and refine marketing approaches.
• Collaborate with editorial leadership to oversee the creative direction and ensure brand consistency across all campaigns and materials.
• Inspire and lead the creative team, including an in-house designer, to deliver high-quality, impactful assets across departments.
• Reimagine and differentiate the brand in a competitive market.
• Foster and manage strategic partnerships with brands, media outlets, and merchants to amplify reach and growth
• Track, analyze, and report on the effectiveness of marketing initiatives to senior leadership.
• Balance creative strategies with measurable data to optimize campaign performance.

What You’ll Bring:

• 8 years of marketing experience, ideally within the media or publishing industry.
• A proven ability to lead cross-functional teams and work closely with leadership.
• Expertise in brand development, creative production (TV/PRINT/DIGITAL), and managing multiple agency partners.
• Strong strategic thinker with a balance of creativity and analytical rigor.
• Excellent verbal and written communication skills; confident in presenting to stakeholders.
• Proficiency in budgeting, forecasting, and aligning marketing strategies with business goals.
• Skilled negotiator with the ability to influence outcomes and build meaningful partnerships.

Mindset:

• A team player who thrives in fast-paced environments and embraces challenges with enthusiasm.
• Passion for news, storytelling, and connecting with diverse audiences.

Why You?

You’re a passionate, results-driven marketing leader with a love for the power of journalism. You have a knack for reimagining brands, engaging audiences, and using data to drive impactful decisions. You’re ready to take a beloved local news brand to the next level and leave your mark on the future of media in Maryland.