What are the responsibilities and job description for the Marketing Strategist position at Culver-Stockton College?
About Culver-Stockton College
Culver-Stockton College is a premier educational institution situated on a 140-acre campus overlooking the iconic Mississippi River in Missouri. The college offers a unique blend of academic rigor, personal growth, and community engagement opportunities for its students.
The Marketing Specialist plays a critical role in enhancing the visibility and reputation of the college through comprehensive marketing campaigns. This involves leveraging innovative strategies, creative content creation, and effective communication to engage diverse audiences, attract prospective students, and foster community partnerships.
Key responsibilities include creating content for various marketing channels, ensuring brand consistency across all publications, conducting market research, and analyzing data to inform future marketing strategies.
In this role, you will have the opportunity to make a meaningful impact on student success while embodying the values and mission of the college.
Job Description
- Create compelling content for email, social media, print, web, press, and marketing materials.
- Develop and implement comprehensive marketing campaigns to enhance the college's visibility and reputation.
- Analyze market data to inform future marketing strategies and optimize campaign performance.
- Collaborate with the GPS and marketing team to coordinate brand awareness and marketing efforts.
