Demo

Sales Executive

Cumulus Media Inc.
Cumulus Media Inc. Salary
Syracuse, NY Full Time
POSTED ON 1/22/2025
AVAILABLE BEFORE 4/22/2025

Company Overview

CUMULUS | Syracuse, NY is a leading radio and digital company ... hands down! We currently feature four stations in the Syracuse area and surrounding counties. Our stations include : 93.1 WNTQ-FM "93Q", 95.7 WAQX "95X", 1260 WSKO-AM "The Score", our stream only station "SGNL Syracuse" and digital solutions all of which provide a platform for the market's best pros to shine. The cluster of four stations reaches thousands of listeners on a daily basis in the Central New York.

Position Overview

CUMULUS MEDIA | Syracuse, NY is seeking a talented and dynamic Sales Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving their sales goals. In this role, the Sales Executive's primary focus is new business development maximizing broadcast, digital and event sponsorship opportunities. Digital products under the Cumulus C-Suite and boost banner include : OTT, SEO / SEM, email marketing, geo-targeting and geo-fencing in combination with Cumulus radio station's local digital assets which include websites, mobile apps, streaming, podcasts, video and social media.

Our ideal candidate is digital savvy, driven, resourceful, organized, a customer-focused problem solvers with great communication skills and the desire to create integrated marketing campaigns for their clients. In return, we offer a unique opportunity : a challenging mission, world-class tools and resources to help you succeed, inspired leadership, competitive commissions, and the chance to realize your full potential as a professional.

Key Responsibilities & Qualifications

Key Responsibilities :

  • Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
  • Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
  • Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
  • Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
  • Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
  • Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
  • Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications :

  • Proficient in Microsoft Office suite, social networking platforms and CRM tools
  • Excellent communication skills
  • Experience developing new business relationships in an outside sale role.
  • Excellent presenter to clients of sales opportunities and post-sale successes
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business.
  • Positive attitude with the willingness to get beyond comfort zone to grow professionally.
  • High energy and passion for the job
  • Flexible and creative
  • Digitally savvy
  • 1-3 years in Media and / or Digital Sales background preferred
  • Pay Range

    Commission-based compensation with uncapped earning potential

    What We Offer

  • Commission-based compensation with uncapped earning potential
  • Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
  • For immediate consideration, please visit https : / / jobs.cumulusmedia.com / jobs

    For more information about Cumulus Media, visit our website at : https : / / www.cumulusmedia.com /

    EEO Statement

    CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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