What are the responsibilities and job description for the Multimedia Account Executive position at Cumulus Media?
Company Overview
Cumulus Media | Saginaw, MI currently features 4 stations in the Saginaw-Bay City-Midland area and surrounding counties. Our stations include : WIOG-102.5 The Hit Music Channel, WKQZ-93.3 The Rock Station, WILZ-104.5 Classic Rock That Really Rocks, and WHNN-96.1 The Best Variety of Yesterday and Today. The cluster of 4 stations reaches thousands of listeners on a daily basis in Mid-Michigan.
Our local radio stations reach over 357,100 people weekly in Mid-Michigan. But our reach and opportunities extend well beyond just our local market with our network of owned and operated Cumulus radio stations across the US, to our resources at our company owned Westwood One Radio Network and all the new exciting digital products that we can offer our customers. We have marketing solutions for small businesses all the way up to a national chain that needs to reach unique customers and clients across the US.
Position Overview
Cumulus Media | Saginaw, MI is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. Our sales reps can serve their clients in Saginaw and their contacts across the US with multi-media options that include traditional media and highly targeted digital products
We are looking for someone who has an interest being a modern multifaceted media sales representative, and that means selling multiple mediums and solutions.
We are focusing on people who are passionate, motivated, goal-oriented, and highly competitive individuals with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity : one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional.
Our successful candidate will identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; closes business and meets or exceed set sales targets.
Key Responsibilities & Qualifications
Key Responsibilities :
Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectivesDeliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closingBeyond our broadcast products, have strong familiarity and become full versed in selling both Cumulus' station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisersExcel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospectsFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysisStay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplaceThink creatively and generate original ideas
Qualifications :
Proficient in Microsoft Office suite, social networking platforms and CRM tools
Excellent communication skills
Experience developing
