What are the responsibilities and job description for the Performance Marketer position at Curex?
Curex is an established New York-based digital health start-up that has changed the lives of hundreds of thousands of patients. Led by experienced entrepreneurs and healthcare professionals who have previously founded multiple billion-dollar companies, we are revolutionizing access to high-quality care with the help of technology. Our services include at-home diagnostics, telemedicine and treatment, using the latest evidence-based protocols and technology. We believe that life-changing care should be convenient and affordable and our mission is to make high-quality care more accessible. We have been recognized by the New York Times, USA Today and many other publications for our role in changing the healthcare landscape, and we have big plans.
Our primary business is allergy care. Curex is America’s #1 online allergy clinic. Over 100 million Americans suffer from allergies that are uncontrolled because most people cope with their allergies by managing their symptoms, unaware of a better way. Our approach is different. We believe in a world without allergies and offer a novel approach that treats the root cause instead of masking the symptoms with over-the-counter and prescription medication.
We are revolutionizing how allergies are treated by offering allergy immunotherapy in the form of allergy drops, managed 100% online. Immunotherapy is a form of exposure therapy that slowly exposes the immune system to allergens and thereby reduces allergic reactions. It’s the only treatment that tackles the root cause of allergies and promises patients to become allergy-free. Historically, allergy immunotherapy has been administered in the form of allergy shots, a treatment that is painful, expensive and time consuming as it requires constant trips to a doctor’s office. Allergy drops on the other hand can be taken at home and offer the same benefits. They are the preferred treatment for allergies in Europe and are only now becoming more common in America.
We are now taking our approach to healthcare into new markets and recently expanded into the weight loss category by offering compounded GLP-1 medications at an affordable price.
Job OverviewWe are looking for a highly organized and ambitious marketer to oversee new growth initiatives at our virtual allergy clinic. You will be responsible for working with a diverse team of marketers, clinicians, medical assistants, and support personnel, ensuring continuous growth of our business. This role provides tremendous growth potential and learning opportunity for someone who wants to learn quickly and deliver an immediate impact.
Responsibilities- Create and manage Search and Social campaigns.
- Manage the website and improve landing page conversion rate.
- Develop new creative and work with the marketing team to optimize media spend.
- Launch new offerings and marketing channels.
- Experience with performance marketing, design and content creation.
- High energy and ambition to play a key role in building a market champion.
- Analytical mindset and comfort with standard performance marketing tools.
- Flexibility to work remotely or in our NYC office.