What are the responsibilities and job description for the Digital Strategist, Google position at Curiosity Stream?
Who Is Curiosity?
Curiosity is a fast-growing independent creative solutions agency with four superpowers : strategy, creative, media, and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Native, Brooks Running, and Western & Southern Financial Group. Recognized by The International Webby Awards for Top Social Media Campaign, Communication Arts for Digital Advertising, The Cincinnati Business Courier as a Best Place to Work. The agency also just won a Campaign US Agency of the Year Award for Best Business Development Team and a Campaign US Media Award for Best Integrated Storytelling Campaign, not to mention an AdAge Small Agency of the Year award. We ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions.
Curiosity believes that we cannot solve tomorrow's problems with yesterday's answers. Our Activation Team lives ahead of the media curve, ensuring that Curiosity is on the forefront of experience thinking.
We are looking for a Digital Strategist that loves to dig into the data. You nerd out over new product launches from Google Ads, know the anatomy of a Search Engine Results Page, and think about keywords in terms of the user's intent. "Test and Learn" is your middle name.
This person can...
- Drive daily and weekly SEM optimization exercises such as adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiences
- Manage budgets and make informed budgetary changes within search platforms - inclusive of all types of Google Ads (e.g. YouTube, PMax, SEM, Shopping, etc)
- Traffic new ads / ad groups / campaigns within the Google and Amazon Ads platforms.
- Write paid search ad copy based on keyword, industry, competitive, and landing page research
- Stay on top of trends and news related to Google Ads and retail media
- Utilize digital forecasting and research tools related to paid search
- Review digital analytics reporting from Google Ads, Google Analytics, Amazon Ads, etc. and create directional insights.
- Communicate learnings and insights that drive actionable impact
Requirements :
Bonus :
This position reports to the Digital Director.
