Channel Marketing Manager

This is an exciting, high-profile position ideal for someone who wants to amplify our brand and products with our channel partners. As a Channel Marketing Manager, you will work closely with our sales and broader marketing teams, distribution and vendor partners who help execute and support our strategic programs.

Current offers a flexible work policy which provides employees with the opportunity to work collaboratively four days per week on site and one day virtually in our Greenville, SC HQ

Essential Responsibilities

• Evaluating and improving existing channel marketing strategies and implementing marketing plans.
• Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
• Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results. This individual will also be providing recommendations accordingly.
• Own the development, administration and execution of the of market development funds for our channel partners.
• Manage the merchandise and display program, creating awareness and strengthening stocking programs with our channel partners.
• Manage promotions from planning, implementation, and reporting results.
• Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
• Managing all marketing campaign communications and establishing strong partner networks.
• Evaluate new channels to promote products and services, targeted advertising, social media platforms, emails, website contents. This individual will also be keeping track of and implementing the latest marketing technologies and techniques.

Qualifications

• BS degree in relevant field and 1 years’ experience in channel marketing, sales or account management.
• 2 years of experience in distribution, lighting manufacturer, or in a lighting agency.
• Excellent presentation and interpersonal skills. Ability to communicate with different functional teams internally and to external parties such as partners and suppliers.
• Strong project management skills and ability to multiple projects to meet deadlines in a timely manner
• Strong financial acumen. Must be able to perform basic analysis, reporting and manipulating data sets.
• Proficient in Microsoft Office, particularly Excel, PowerPoint and Power BI. Must be able to perform fundamental editing and design layout using Adobe Design Software.
• Thrives in a fast-paced environment, work with minimal supervision and manage multiple projects under tight deadlines
• Advanced ability to drive creativity and innovation.
• Experience creating marketing plans that build awareness and drive leads
• Experience across online and offline marketing channels
• Knowledge of current digital marketing technologies and techniques
• The ideal individual possesses excellent traits and skills on the following:
  • Strategic thinking and analytical skills
  • Ability to lead by influencing as an individual contributor
  • Positive while resilient in a fast-paced, changing environment.
  • Stronger interpersonal and collaboration skills
  • Strong oral, written and visual communication skills
  • Time management and organizational skills
  • Attention to detail
• 10% -15% travel

Compensation

The position has a compensation package inclusive of base, bonus (if eligible), benefits, 401k contribution, time off, recognition awards and more. The salary range is $62,000-$76,000.

Benefits and Perks

The Highlights:

All around competitive culture where together we strive to:

• Approach each day with a tenacious curiosity
• Communicate openly and honestly- internally and externally
• Work hard, take risks, fail fast…learn and move on
• Embrace diversity and welcome opposing thoughts
• Empower and develop each other

We have an open and inclusive culture where you’ll learn and grow through programs and resources like:

• Quarterly company all employee meetings
• Management and Leadership development
• Initiatives and special projects with executive leadership exposure
• Access to top-notch learning courses through LinkedIn Learning
• Regular manager check-ins to drive performance and career growth

Our more standard benefits

• Full-time exempt roles have a Permissive Time Off Policy, giving you flexibility to rest, relax and recharge away from work
• Paid Company Holidays
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• 401(k) retirement program with a fully vested immediate company match
• Flexible Spending Account options for pre-tax employee allocations

Equal Opportunity Employer

Current is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by law. All employment is decided on the basis of qualifications, merit, and business need. At Current, we are Always On and working to improve lives with the industry's most expansive portfolio of sustainable advanced lighting and intelligent controls that reliably meet our customers' needs. Learn more at CurrentLighting.com