What are the responsibilities and job description for the Marketing Manager position at Current Opportunities?
Monoflo International is the North American market leader in reusable transport packaging. Headquartered in Winchester, Virgina, Monoflo has built its business over the last fifty years by leveraging technology and people to manufacture the most reliable and sustainable solutions for its customers. We are a company that prides itself on hard work and our continued growth both as a business and on personal levels and being a part of something bigger.
Position Summary:
We are looking for an experienced Sr. Marketing Manager to lead our strategic marketing initiatives at Monoflo International. This individual will work closely with our executive team to develop, implement, and oversee campaigns that drive sales growth, increase market share, and build brand strength. This role reports directly to the Sr. Vice President and requires a hands-on leader with a passion for innovation and results.
Key Responsibilities:
- Develop and execute integrated marketing strategies to support sales and ROI goals.
- Conduct market research to identify trends, customer needs, and competitive landscape to inform decision-making.
- Define and prioritize target market segments and develop go-to-market strategies.
- Oversee brand messaging, media, and PR strategies to build awareness and engagement.
- Create and manage demand generation campaigns using digital marketing, trade shows, content marketing, and account-based marketing (ABM).
- Collaborate with sales and product teams to develop strategies for lead nurturing and conversion.
- Leverage Salesforce for effective CRM, lead generation, and nurturing processes.
- Monitor and analyze performance metrics to assess campaign effectiveness and ROI.
- Build, mentor, and manage a high-performing marketing team.
- Foster a culture of innovation, accountability, and continuous improvement.
Qualifications:
- Bachelor’s degree in marketing, strategic communications, or related field.
- Minimum 10 years of experience in marketing, with a focus on digital strategy, branding, and SEO.
- Proven track record in driving ROI and scaling growth in an Industrial business environment.
- Strong analytical, communication, and leadership skills.
- High energy leadership capable of building and leading in a fast-paced company.
