Sr Manager - AdTech

Role & Responsibilities

Essential Duties and Responsibilities include the following:

Specific responsibilities include:

• Strategic:
  • Digital Marketing: CRM, content, campaigns, database marketing, marketing technology, adtech
  • DTC: strategy, experience, consumer
• Operational:
  • Consumer KPIs: audience/database, engagement, ROI
  • Cross-business stewardship: DG, Experiential, eCommerce
  • Global SLAs: supporting KPIs

Responsibilities:

• Lead the marketing platform team and build the strategy for an audience and data intelligence capability including data engagement, segmenting and accompanying business model
• Clearly understand adtech and be the technical SME on ad campaign execution from traffic to optimization.
• Understand ad placements, formats, creative and workflows related to adtech platforms, identity, ad serving, CRM and integration
• Work with agency to own the end-to-end architecture and operations for the adtech platform including application, processing and data layer
• Understand and analyze audience and data growth business plans inclusive of investment requirements and the resulting value creation
• Drive global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis map to KPIs
• Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution
• Ensure adhere of data privacy regulations (CCPA etc)
• Lead the definition of new approaches with channel partners (e.g. retailers) to improve data-driven collaboration for marketing strategies
• Partner with analytics, big data and media teams to define consumer segments and creative approaches through data-driven insights
• Manage relationships with key enablement partners (e.g. Adobe) to drive holistic CDM go-to-market campaigns
• Be accountable to consumer and business KPIs which are aligned with short and long-term goals

Minimum Qualifications

• Deep knowledge of consumer data and associated platforms including DMPs, BI and data science tools, audience matching and segmentation building (providers include LiveRamp, Adobe, Google, Acxiom, etc.)
• Demonstrated ability to lead a cross-functional team from strategy through execution and optimization while maintaining a distinct focus on the voice-of-the-consumer
• Clear understanding of digital advertising, retail media networking
• Technical understanding of Programmatic advertising, audience segmentation, Identity platforms and API integrations to service the Samsung adtech ecosystem
• Demonstrated proficiency with ad serving platforms, DSPs and retail media networks
• Expertise in developing solutions for uncovering consumer needs and developing segment-level strategies and supporting reporting
• Ability to build agile processes that function as foundation for a test/learn/scale approach for D2C marketing touchpoint
• Strong ability to collaborate across SEA from an analytical and data perspective, focus on performance-based marketing outcomes
• Experience in standard analysis tools like SQL/python to demonstrate ability to self-serve as required

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