Social Media Specialist (m/f/d)

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Social Media Specialist (m/f/d)

USA / Boston

CYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car seats, baby carriers, children's furniture, and strollers, all crafted to provide parents with the confidence that their children are protected in style.

As we continue to expand rapidly, we are seeking dynamic professionals to join our team and contribute to CYBEX's success story. With operations worldwide and a culturally diverse workforce from over 29 nations, CYBEX is a global leader not only in child safety but also as a lifestyle brand that resonates with parents everywhere.

Are you a social media guru with a knack for crafting content that truly connects? Do baby giggles, parenting triumphs, and product innovations spark your passion? If you're fluent in engagement metrics (and not just when your besties go official!), we need your expertise!

We're a top-tier juvenile products brand, devoted to delivering innovative, safe, and high-quality products that simplify parenting and delight little ones. Join our mission to make life easier for parents and bring more smiles to babies everywhere!

Area of responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and loyalty. Stay up-to-date with the latest social media trends, tools, and best practices.
• Calendar Management: Create and manage a content calendar to ensure consistent and timely posting across all social media platforms. Coordinate with internal teams to align social media activities with product launches, promotions, and other marketing initiatives.
• Content Creation and Posting: Develop engaging and visually appealing content, including graphics, videos, and written posts. Schedule and publish posts on various social media platforms (e.g., Instagram, TikTok, Facebook, Pinterest).
• Analytics and Reporting: Monitor and analyze social media performance using analytics tools. Prepare regular reports on key metrics, including engagement, reach, and conversion rates. Use data insights to optimize social media strategies and campaigns.
• Influencer Marketing: Identify and build relationships with relevant influencers and brand ambassadors. Manage influencer partnerships, including contract negotiations, content approvals, and performance tracking. Coordinate influencer campaigns to ensure alignment with brand goals and messaging.
• Agency Management: Collaborate with third-party agencies for content creation, paid social media campaigns, and other marketing activities. Ensure agencies deliver high-quality work that aligns with brand standards and objectives.
• Community Engagement: Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner. Foster a positive and supportive online environment for parents and caregivers.
  
  
  
  

Profile of qualification:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and influencer marketing.
• Strong understanding of social media platforms and analytics tools.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging content.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
  
  
  
  

If you are passionate about making a significant impact in a fast-growing company and are looking for opportunities to advance both professionally and personally, CYBEX is your destination. As part of Goodbaby International Holdings Ltd., we are committed to fostering an inclusive work environment that values diversity and provides equal opportunities for all.

We offer competitive compensation, attractive annual leave policies, and product discounts. More importantly, we provide a platform for you to develop and enhance your professional profile within an international context. Our downtown office is not just a location; it’s a hub of creativity and collaboration, nestled in the heart of the city’s pulsing engeres.

Join us at CYBEX, where your career journey aligns with our mission to keep children safe and parents stylish, all around the globe.

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.