What are the responsibilities and job description for the Website Optimization specialist position at Cymbiotika?
As the CRO Specialist, you will be responsible for optimizing Cymbiotika’s digital customer journey to maximize website performance and revenue. You will use a mix of creativity and analytical skills to analyze user behavior and identify opportunities for improvement. You will collaborate cross-functionally with teams, including marketing, design, and tech, to execute data-driven tests and strategies. This role is critical to enhancing the user experience and driving the growth of our DTC sales.
Key Responsibilities :
- Develop and execute CRO strategies to optimize the customer journey across the Cymbiotika website and e-commerce funnel.
- Analyze website and user behavior data using analytics tools to identify pain points and opportunities for optimizations.
- Design and implement A / B and multivariate tests to validate hypotheses and improve conversion rates.
- Collaborate cross-functionally with marketing, design, and engineering teams to develop creative concepts and implement new features on our website.
- Create and present actionable reports on test results, insights, and recommendations.
- Monitor key KPIs such as bounce rates, engagement, and conversion rates.
- Stay up-to-date with industry trends and emerging CRO tools and technologies.
Requirements :
Perks & Benefits
