What are the responsibilities and job description for the Email Marketing Specialist position at Cynet Systems?
Job Description:
Pay Range: $33hr - $38hr
Pay Range: $33hr - $38hr
- Seeking a detail-oriented professional who is passionate about email communication, email data management, and marketing automation platforms.
- Supporting the Director of Digital Marketing, this role will provide internal clients with expertise on how to build and manage successful email marketing campaigns.
- This includes emails for various academic programs, research newsletters, internal communications, and event invitations.
- The person in this role will manage multiple email marketing platforms, and any related technology integrations, and offer one-on-one technical support for email marketing tools during business hours.
- This position will require a deep understanding of marketing technologies and email best practices.
- The ideal candidate will love working with people and solving problems.
- Act as the go-to expert for Salesforce Marketing Cloud and other email platforms.
- Manage email platform account settings and user account permissions.
- Develop email templates that meet client needs and brand standards.
- Train new users to edit email templates, upload contact lists, and schedule emails.
- Help internal clients adapt their email content to fit templates.
- Respond to client questions and be helpful in troubleshooting technical issues.
- Manage email automation and workflows.
- Provide ad-hoc email performance reporting.
- Create web forms for newsletter signup pages and subscription management.
- Guide IT in the implementation of various technology integrations.
- 3 years of hands-on work with email marketing platforms (Salesforce Marketing Cloud, Pardot, Klaviyo, Acoustic, HubSpot, Active Campaign, or similar).
- Demonstrated success in improving email marketing performance.
- Knowledge of email HTML is strongly preferred.
- Knowledge of Salesforce CRM is strongly preferred.
- Bachelor’s degree preferred.
- Ability to manage multiple projects and balance priorities.
- Ability to provide superior client service, while projecting positivity and confidence.
- Strong communication and interpersonal skills.
- Exceptional attention to detail.
- Experience working in a large marketing team or marketing agency is preferred.
Salary : $33 - $38
