What are the responsibilities and job description for the Senior Brand Strategist position at Cypress HCM?
This is an exciting opportunity to join a growing global company in the cloud-based financial software industry! We are seeking a talented and experienced Brand Strategist to join our team on a temporary basis to cover a team member.
Responsibilities :
- Brand Foundations : Assist in the foundational elements of our brand, including messaging, positioning, and visual identity, to ensure a unified and impactful brand experience.
- Cross-Functional Projects : Manage complex projects that span multiple departments, ensuring brand consistency and alignment with strategic objectives.
- Strategy Development : Provide actionable insights based on market trends, competitive analysis, and consumer behavior to support strategic brand initiatives.
- Measurement : Establish metrics to measure the success of our brand strategy.
- Brand Architecture : Support and refine the company's brand architecture to ensure a cohesive and compelling brand identity that resonates with our target audiences and supports our business goals.
- Naming Conventions : Oversee the implementation of long-term naming conventions that align with our brand strategy, enhance our market presence, and differentiate us against our competition.
Requirements :
Preferred Skills :
Pay Rate : 68-$71 / hour
Salary : $68 - $71
