What are the responsibilities and job description for the Social Media Coordinator Job at Cypress HCM in New York position at Cypress HCM?
Job Description
Job Description
Social Media Coordinator
Job Summary :
We are looking for a dynamic Social Media Coordinator to support social media efforts across a handful of our brands. In this role, you’ll execute social strategy, contribute to campaign and content development, and manage cross-platform publishing and community engagement. The ideal candidate will have a strong eye for visual content, deep understanding of social media platforms, and experience engaging with followers in a brand-consistent voice. If you’re passionate about social media and excited about audio technology, we’d love to meet you!
Key Responsibilities :
Strategic Planning & Campaign Support
Support the execution of social media strategies and campaigns across multiple brands.
Manage project timelines, resources, and team collaborations to advance initiatives.
Assist in driving partnerships and collaborations to enhance brand visibility.
Execute engagement strategies to boost follower growth, brand awareness, loyalty, and lead generation.
Content Development
Support the creation of on-brand content, including stills, gifs, videos, Reels, Stories, and interactive polls.
Facilitate the content development process, from planning to review.
Build and maintain editorial and content calendars, managing timelines and expectations.
Collaborate with internal teams to ensure consistency and alignment with brand messaging.
Content Publishing
Oversee content scheduling and publishing across LinkedIn, Instagram, X, and YouTube for multiple brands.
Ensure timely and accurate content distribution across social channels.
Monitor and adjust publishing strategies based on audience engagement and platform algorithms.
Community Management
Engage daily with the community to build relationships with followers and respond to comments and messages.
Identify and interact with key communities, influencers, and partners to foster a positive environment and increase brand visibility.
Track trending topics and implement strategies to maintain an active, engaged community.
Reporting & Research
Contribute to performance reporting, compile data, and support the creation of comprehensive reports.
Gather and analyze social listening data, highlighting key trends and insights.
Stay updated on industry trends and emerging platforms, recommending innovative tactics to keep the brand at the forefront.
Qualifications :
Bachelor’s degree in Social Media Marketing, Marketing, Communications, Journalism, or related field (preferred).
2-5 years of social media management experience, ideally in a B2B environment.
Strong knowledge of social media platforms and best practices (LinkedIn, Instagram, X, YouTube).
Proven ability to develop compelling, on-brand content tailored for various platforms.
Experience with social media management tools and analytics (Sprout Social preferred).
Excellent communication, organizational, and project management skills.
Familiarity with project management tools like Monday.com.
Ability to work independently and collaboratively in a fast-paced environment.
Creative thinker with a passion for audio and staying ahead of social media trends.
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