What are the responsibilities and job description for the Social Media Manager Job at Cypress HCM in New York position at Cypress HCM?
Job Description
Job Description
Social Media Manager
Overview :
We are seeking a dynamic and experienced Social Media Manager to lead the social media efforts for 3 of our brands. In this role, you’ll develop and execute strategic campaigns that align with business objectives, driving follower growth, engagement, and brand visibility. You’ll work cross-functionally to create compelling content, manage publishing schedules, and engage with online communities. If you’re passionate about social media and excited about the fast-evolving world of audio technology, we’d love to meet you!
Key Responsibilities
Strategic Planning
Implement comprehensive social media strategies for AdsWizz, Simplecast, and AudioGO.
Align social media goals with broader marketing and business objectives to enhance brand visibility.
Oversee engagement strategies to increase follower growth, brand awareness, loyalty, and lead generation.
Evaluate and recommend partnerships and collaborations to expand reach and visibility.
Drive social media growth through innovative tactics and refine strategies based on performance data and audience insights.
Campaign Management
Plan, execute, and manage both paid and organic social media campaigns.
Coordinate with cross-functional teams to ensure campaigns align with broader marketing strategies.
Track and analyze campaign performance, providing insights and recommendations for optimization.
Content Development
Own the content development process from planning to review, ensuring alignment with brand messaging.
Create engaging, on-brand content that resonates with target audiences across platforms.
Collaborate with internal teams and external partners to maintain consistency and alignment.
Content Publishing
Manage and oversee publishing schedules for social media content.
Ensure timely and accurate distribution of content across channels.
Adjust publishing strategies based on audience engagement and platform algorithm changes.
Community Management
Engage with key communities, influencers, and partners relevant to the brands.
Build and nurture relationships with followers, responding to comments and inquiries in a brand-appropriate manner.
Develop strategies to grow and maintain an active, engaged online community.
Reporting, Research, Trends, and Insights
Prepare detailed performance reports, including KPIs, insights, and recommendations.
Conduct competitive analysis to identify areas for improvement.
Analyze audience data to refine targeting and content strategies.
Stay updated on industry trends and emerging platforms, recommending innovative tactics.
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
4-6 years of social media management experience, preferably in a B2B environment.
Proven track record in developing and executing successful social media strategies.
Strong writing and content creation skills with the ability to craft engaging, on-brand content.
In-depth understanding of social media platforms, algorithms, and best practices.
Experience with social media management and analytics tools (Sprout Social is a plus).
Excellent communication, organizational, and project management skills.
Ability to work independently and collaboratively in a fast-paced environment.
Creative thinker passionate about social media trends and innovations.
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