Marketing Content Manager

Job Purpose: The Marketing Content Manager will be responsible for leading the development of marketing assets and content, including texts, photoshoots and videos. This role involves collaborating with the global organization to adapt materials for use in the US market as well as leading initiatives that will be adopted by the global organization.

ESSENTIAL JOB FUNCTIONS:

• Lead the development of marketing content, including photoshoots and videos.
• Collaborate with the global organization to adapt marketing materials for the US market aligned with brand guidelines and DNA.
• Manage the production process for marketing content, ensuring high quality and alignment with brand guidelines.
• Coordinate with internal teams and external vendors to execute marketing campaigns.
• Develop and maintain a content calendar to ensure timely delivery of marketing materials.
• Analyze the effectiveness of marketing content and campaigns, providing insights and recommendations for improvement.
• Ensure consistency in messaging and branding across all marketing materials.
• Lead certain initiatives that will be adopted by the global organization.
• Stay updated on industry trends and best practices in content marketing.
• Thorough understanding of firearm mechanics, operations, and safety protocol
• Proficiency in industry-standard terminology and nomenclature
• Must be able to enthusiastically represent firearms products without ethical conflict for the purposes of law enforcement, self-defense, competition and hunting (both subsistence and trophy).
• Maintain personal and professional networks as appropriate for your position.
• Complete all required paperwork accurately and in a timely manner.
• Timely and regular attendance is required to ensure work flow is not interrupted.
• Maintain a clean and organized work area.
• Assist all employees in department in completing their work when necessary.

To perform this job successfully, you must be able to perform each essential job function satisfactorily. The requirements listed below represent the knowledge, skill, and ability required.

Education

• Bachelor's degree in communications, marketing, public relations, or equivalent experience in place of a degree.

Required Experience & Skills

• At least 3 years of experience in marketing or content development.

• Demonstrated knowledge of firearms, ammunition, and accessories

• Excellent project management skills and the ability to handle multiple tasks simultaneously.

• Experience with photoshoots, video production, and content creation.

• Excellent communication and collaboration skills.

• Ability to work with global teams and adapt materials for different markets.

• Creative thinking and problem-solving abilities.

• Demonstrate a positive attitude and strong interpersonal skills.

• Must have the ability to multi task, effectively manage time and prioritize responsibilities.

• Must be punctual, meticulous and reliable.

• Experience with Adobe Creative Suite

• Excellent computer skills including proficiency in Microsoft Outlook, Word, Excel and PowerPoint.

Preferred Experience & Skills

• Firearms industry experience in retail, distribution or brand level is an advantage.

• Knowledge of digital marketing tools and techniques is an advantage.

• Experience managing cross-functional teams

• Advanced data analysis skills

• Industry certifications

• Multilingual abilities is a plus

Supervisory Responsibilities

• None

Travel Requirements

• Regular travel is up to 25%, domestically and internationally.

Additional Eligibility Requirements

• Must be at least 18 years old.

• Ability to legally possess firearms under applicable laws.

• Must know basic firearms safety.

• Ability to pass a criminal background test and drug test.

• Ability to work overtime when required.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS:

The following are the physical requirements of this position, which all workers filling the position must be able to do or withstand each day:

• Light work: Exerting up to 20 pounds of force occasionally, and up to 10 pounds of force frequently, and a negligible amount of force constantly to move objects.

• Vision: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; Ability to see color.

• Stooping: Bending body downward and forward by bending spine at the waist.

• Kneeling: Bending legs at knee to come to a rest on knee or knees.

• Crouching: Bending the body downward and forward by bending leg and spine.

• Reaching: Extending hand(s) and arm(s) in any direction.

• Standing: Remaining upright on the feet, particularly for sustained periods of time.

• Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.

• Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.

• Pulling: Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.

• Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to position.

• Fingering: Picking, pinching, typing or otherwise working, primarily with fingers.

• Grasping: Applying pressure to an object with the fingers and palm.

• Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.

• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.

• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.

• Repetitive motions: Making substantial movements of the wrists, hands, and/or fingers.

• The worker is subject to atmospheric conditions: One or more of the following conditions that affect the respiratory system of the skin: Fumes, odors, dusts, mists, or gases.