What are the responsibilities and job description for the Content Marketing Manager position at Pitsco?
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Summary : The Content Marketing Manager at Pitsco plays a pivotal role in developing and executing content strategies that engage customers, prospects, and partners across K-12 education business sectors. This position creates compelling, informative, and inspiring content that drives brand awareness, generates leads, and strengthens our position as a thought leader in K-12 science, Career Techical Education (CTE) and supplemental STEM education. The ideal candidate will have a passion for education, exceptional writing and storytelling skills, impeccable editorial skills, and experience in journalism and content marketing. This role will work closely with the Marketing, Sales, and Product teams to craft content that aligns with our brand values and resonates with our diverse audiences. These tasks are accomplished by performing the following duties.
Essential Duties and Responsibilities (other duties may be assigned) :
Content Strategy Development :
Developing and executing a comprehensive content marketing strategy aligned with business goals and target audience needs.
Identifying content gaps and opportunities to drive engagement, brand awareness, and lead generation.
Content Creation and Management :
Creating high-quality, original content, including blog posts, articles, eBooks, success stories, case studies, whitepapers, press releases, social media posts, and email campaigns.
Overseeing the creation of multimedia content such as videos, podcasts, infographics, and webinars that support STEM education topics and our companys offerings.
Interacting directly with our customer base, including calls, online meetings, and on-site visits to capture compelling stories.
Ensuring all content is optimized for SEO and drives traffic to the website, landing pages, and product pages.
Content Calendar and Campaign Execution :
Developing and maintaining a content calendar that supports key marketing initiatives and campaigns.
Collaborating with cross-functional teams to ensure content is aligned with product launches, events, and other marketing activities.
Audience Engagement and Growth :
Tracking and reporting on content performance using analytics tools to measure KPIs (e.g., web traffic, lead generation, social shares, conversion rates).
Analyzing audience insights and feedback to refine content strategies, improve engagement, and ROI.
