What are the responsibilities and job description for the Content Marketing Manager position at Dätwyler?
In billions of syringes and in every second car worldwide, Datwyler components make an important contribution to the safety of patients and drivers. The high-tech company focuses on high-quality, system-critical elastomer components and holds leading positions in attractive global markets such as healthcare, mobility, connectivity, general industry and food & beverage. With over 25 production sites on four continents, sales in more than 100 countries and over 8,000 employees, the company, headquartered in Switzerland, generates annual sales of more than CHF 1,000 million.
Our employees are the heart of Datwyler - we treat each other with respect, trust and appreciation. We have strong roots and values that have been well established in our 100-year corporate history. Become part of our great team as a...
Position Summary
The Content Marketing Manager will update existing material, generate novel work, and identify new ways to reach consumers. You should also contribute to the shaping of our stylistic guidelines.
To be a successful content creator, you should focus on appealing to consumers' interests by creating engaging material. Ultimately, an exceptional content creator will promote collaboration between internal stakeholders to ensure consistency in our company's outputs.
Essential Functions
- Coordinating the creation of engaging content to be distributed to global target audiences
- Managing the distribution of content through digital channels
- Managing the relationship with external Marketing and Communications agencies
Responsibilities
- Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
- Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
- Assisting with the design of promotional materials.
- Managing the distribution of content through our various channels, including social media, advertising, and email campaigns.
- Managing the relationship with external Marketing and Communications agencies to create marketing campaigns and business communications.
- Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
- Suggesting new ways to promote company offerings and to reach consumers.
- Coming up with content goals and strategies and pitching ideas to the Marketing and Communications teams.
- Collaborating with other departments and team members and brainstorming subjects for creative content.
- Analyzing performance indicators and web traffic and determining the effectiveness of created content.
- Knowing which platform different kinds of content are best suited to.
Your Profile
- Bachelor’s degree in English, Marketing, or a similar field.
- Experience creating strong, engaging content.
- A portfolio of applicable outputs.
- An understanding of SEO best practices.
- Demonstrated excellence in writing, proofreading, and editing, with the ability to understand technical information.
- Excellent research, organizational, and time management skills.
- Strong listening and communication skills.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromising quality or accuracy.
- Experience with digital marketing tools, such as social media, email marketing platforms, web advertising, and blogs is required.
- Previous global experience is preferred.
- Experience in healthcare industry preferred.
Be yourself at Datwyler
We are convinced that people make the difference. At Datwyler, you will experience diversity and a wide range of career opportunities that only an international company can provide. Together, we are increasing our agility, accelerating digitalization and fostering sustainability. For motivated and talented employees, we offer interesting development opportunities with training and assignments in a global environment. With us, you can contribute with all of your creativity and all your ideas.
