Social Media and Content Specialist (US)

In the US, Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and on an exciting scale-up journey. Backed by the success of our Australian sportsbook, Dabble is revolutionizing the industry by delivering a unique and immersive community-based experience.

Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow other players (including friends, ex-athletes and celebrities) and copy their bets with ease. Our mission is clear: to lead the charge in creating a social gaming experience like no other, where cutting-edge entertainment meets real connection and engagement.

Dabble US HQ is located in Austin, Texas, but our remote-first culture means our team thrives across the country. We're passionate, we're driven, and we're on the lookout for the next Dabbler!

Dabble Culture

• Wear what makes you comfortable so you can concentrate on what’s important
• Whether it's from home or elsewhere, choose the setting that best supports your productivity
• Collaborative, open-minded team. We value both big and small ideas!
• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

• Three weeks of paid vacation leave per year
• Two weeks of paid sick leave per year
• 401k matching up to 200%
• Health insurance
• Unpaid time off available
• Paid parental leave available
• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Primary Location

This role is only open to candidates currently based in Austin, Texas.

Overview

The Social Media & Content Specialist (US) will be integral to the development and execution of Dabble's social media strategy and its day-to-day management. This role will significantly impact our global brand within the US, ensuring a cohesive and consistent brand experience across all social media channels. This position will collaborate closely with the Content & Community Manager and Marketing teams to create engaging videos and content for our diverse US audience.

Dabble is a pioneering social Daily Fantasy Sports App, and the Social Media & Content Specialist (US) will play a pivotal role in how Dabble connects with its audience on social media platforms.

Responsibilities

• Develop and execute high-quality content and video strategies aligned with Dabble's social media goals across relevant platforms

• Produce, edit, and star in engaging videos for social media and live streams within the Dabble App

• Manage the social media calendar to ensure timely and impactful content delivery and plan targeted social media campaigns

• Collaborate effectively with global teams (Customer Engagement, Brand, Campaigns, Digital Marketing) to design and deliver successful social media campaigns

• Generate creative ideas for new content topics and themes to enhance brand awareness, reach, and audience engagement

• Optimize company pages across various social media platforms (e.g., Snapchat, TikTok, X, Instagram, Facebook) to maximize visibility of Dabble's social content

• Actively monitor social media conversations, engage with followers, and foster a positive brand experience for the Dabble community

• Ensure all social media activities comply with relevant brand guidelines, intellectual property rights (patents, copyrights, trademarks), and applicable privacy laws

Track, analyze, and report on key social media metrics and performance. Utilize these insights to optimize performance and inform future strategy development

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Skills & Qualifications

• 3-5 years of proven experience in creating, producing, and starring in high-quality social media content

• Strong on-camera presence and personality.

• Experience within the sports or wagering industry is highly preferred

• Expertise in producing and editing live streams using broadcasting software (e.g., Ecamm Live, OBS)

• A demonstrated track record of success in social media management and audience engagement, ideally within the wagering industry

• Ability to thrive in a fast-paced, dynamic, and ever-changing environment

• Excellent communication skills, both written and verbal

Results-oriented, self-motivated, adaptable, and enthusiastic team player

Are you a Dabbler?

A person’s attitude is key, as the right individual will learn quickly and bridge any skill gaps. A Dabbler is a team player, eager to share and learn from colleagues. In our remote-first workplace, a collaborative approach is essential for empowering and developing each team member (for example, we value open communication through public channels on Slack for problem-solving and brainstorming).

A Dabbler maximizes their autonomy and enjoys contributing to the Dabble community. We understand that a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

We hold a high regard for our peers – every idea is valued. We encourage you to think creatively, be bold, and aim to continuously set higher standards. Dabble originated from sharing ideas and continues to grow in this spirit. Dabble supports the empowerment of individuals at all levels of experience and seniority to take ownership of their work and confidently share their insights.

Remuneration

The advertised salary for this position is $50,000 - $70,000 USD with room to be flexible.