Social Media and Content Specialist

Role Overview
Here at Lucky Lab Coffee Co. we firmly believe that good people, happy dogs and a great cup of coffee make the world a better place. Each and every day our team strives to play our part, providing our expanding market with handcrafted, locally roasted coffee, a creative scratch-made food and drink menu, a charitable commitment to man's best friend, and classic southern hospitality.

We are looking for a Social Media Content Creator who has a deep understanding of brand voice, tone and style. This role’s responsibility will be growing our social channels through shaping, conceptualizing, creating, and executing compelling visual content while maintaining engagement and being the brand voice. Your work will enhance messaging to all segmented audiences, driving engagement and influencing main constituents across all social media platforms. You will produce high-quality, social-first, written and visual content that aligns with our brand voice and image.

Responsibilities:

• Content Creation: Developing creative and engaging content for various social media platforms.
• Visual Storytelling: Producing visually compelling content that resonates with the target audience.
• Copywriting: Writing persuasive and informative copy.
• Multimedia Production: Editing, animating, and optimizing multimedia content.
• On-Location Content: Capturing content at various locations.
• Social Media Expertise: Staying up-to-date on trends and best practices.
• Performance Optimization: Analyzing metrics and optimizing content strategies.
• Trend Analysis: Tracking viral trends and leveraging them in content creation.
• Targeted Audiences: Identifying and targeting specific audience segments.
• Influencer Partnerships: Collaborating with influencers and creators.
• Brand Alignment: Working closely with the creative and marketing team to ensure alignment with brand objectives.
• Social Media Strategy: Developing and implementing comprehensive social media strategies.
• Audience Retention: Focusing on retention strategies.
• Collaboration: Working closely with cross-functional teams.
• Innovation: Experimenting with new content formats and platforms.
• Social Media Expertise: Optimizing content for each platform to maximize reach and engagement.

Qualifications:

• 3-5 years of experience as a Social Media Content Creator or in a similar role.
• Excellent portfolio showcasing a variety of social media content types and styles.
• Strong understanding of digital tools, platforms, and emerging trends.
• Creative and innovative mindset with a passion for digital trends.
• Superior written and verbal communication skills.
• Keen eye for aesthetics and commitment to quality.
• Strategic thinking capabilities.
• Experience creating high-impact content in fast-paced environments.
• Success with viral content, hooks, and algorithm-based strategy.
• Experience collaborating with influencers and creators to boost content reach.
• Strong analytical skills to track and optimize content performance.

We encourage you to apply if you are a highly motivated individual with a passion for branded content creation, building community, and a love for dogs.

Job Type: Part-time

Pay: $20.00 - $23.00 per hour

Schedule:

• 4 hour shift
• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $20 - $23