What are the responsibilities and job description for the Director, Product Marketing VRV position at Daikin?
Daikin has an exciting opportunity to lead our Product Marketing group for our VRV product line. In this role, you will provide leadership and ensure the execution of the VRV strategy focusing on product marketing and product planning for all VRV and associated products. Provide customer sales support direction and development. Create product positioning plans that deliver long term revenue growth while strengthening DNA's market leadership position. Ensure the product roadmaps are tightly aligned with sales strategy and company business objectives, to provide clarity on department's objectives and deliverables and to communicate and follow up on actions and plans.
May include :
Define and communicate the product strategy and roadmap delivering a clear schedule of future product releases that will consistently deliver market leading positioningRepresent DNA's business needs and motivate, direct and ensure alignment across all parts of New Product Development, from customer to R & D.Responsible for the development and action of development product road maps, technical materials and on time releases utilizing the QCD process at all timesWorking with sales, local channel partners to develop local product solutions including the selection off and working with third party suppliers (incl. software)Responsible for value propositions and technical sales arguments, materials, tools, literature and manuals.Drive internal communications to ensure high levels of product knowledge and features across the companyProvide third line technical support services for all VRV product, application and system queriesEnsure the price strategy is competitive and meets revenue and profitability goalsProvide a single point of reference for the complete management of each product life cycle, ensuring complete coordination of all launch criteria, repositioning exercises and end of life clearanceComplete competitor and customer analysis. Network and research external competitors' service / product proposition to ensure a comprehensive understanding of what is working in the market. Ensure understanding of customers, trends and requirements. Ensure continual monitoring of the market and competitors in order to accurately position productsLead the market, product and technical analysis and support for the PDM & HCM processProvide project support for nonstandard products or modifications to standard productsLaunching, checking and continuous improvement of engineering data, IOM and service manuals to support product launch and designLead and develop relationships with key clients to build long term sales opportunities. Network and represent DNA to key local contacts and influencers. Regularly speak at key industry eventsResponsible for directing a team of Product Managers & Product Marketing Engineers to support new product launches.Provide regular input and guidance to the Supply Chain and Sales Planning departments regarding forecasting, stock ordering, and stock profiling.Recruit, manage, motivate and develop direct reports to ensure that they achieve their potential and that their performance contributes to the achievement of product marketing objectivesPerform other related job duties as assignedNature & Scope :
Develops and implements strategic plans and objectives for the department / sub-function in an effective and innovative fashionUnderstands the business and can put together comprehensive department solutionsWorks with other leaders to establish strategic plans and works towards achieving themProvides leadership and direction to managers in their respective division / departmentSees to department staffing needs (e.g. interviewing, hiring, new hire and ongoing training, annual evaluations, etc.)Participates in budget development and monitoring of expensesLevel of signing authority established by company policy / guidelinesKnowledge & Skills
Excellent computer skillsCommunication, Negotiation and Persuading : The ability to understand others and conducts persuasive, convincing and influential communication. The ability to respect and accommodate customer's preference and situation, and provide a mutually agreeable solution.Planning & Organizing : The ability to plan and execute legitimate short-term plans to achieve the long-term plan.Developing Others : To motivate and encourage others and facilitate their development.Evaluation & Problem Solving Skills : To recognize team's current status, identify problems and possible improvements and produce the best solution for the department.Leading and Deciding : Motivates self and others to achieve targets and improve service.Shows enthusiasm, drive and determination to make a positive long term difference to DNA's performance and sets standards for excellence for self and team.Learning & Adapting : To exhibit an attitude toward implementation of changes to the organization and department, seek opportunities for improvement of team and proactively introducing changes to team.Customer Focus : To constantly and consistently meet and exceed the customer expectations.Minimum of 10 years of experience in a relevant HVAC business environment, including experience of product group managementPreferable HVAC technical qualifications, such as LEED APExperience in managing business expansion programs in a relevant industryExperience with New Product Development processes within a large organizationExperience with managing a product group B2B marketing mix, especially the ability to generate compelling customer value propositions for technical productsExperienced leader with a demonstrable ability to influence across complex organizationsProven budgeting experienceEducation / Certification
Bachelor's degree in Engineering, Marketing and / or Business or equivalent experience in technical and business or marketing disciplines
People Management :
Reports To : VP, Product Marketing
The Company provides equal employment opportunity to all employees and applicants regardless of a person's race, color, religion (includingreligious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member orveteran status, ancestry, disability, physical or mental disability (including HIV / AIDS), medical condition (including cancer and geneticcharacteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender,gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal andstate regulations and statutes about individuals with disabilities.
