Director (VRV Product Marketing)

May include :

• Formulate, direct and coordinate marketing activities and policies to promote products and services, workingwith advertising and promotion managers.
• Identify, develop, or evaluate marketing and product strategy, based on knowledge of establishmentobjectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their dailyactivities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research anddevelopment appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Initiate market research studies or analyze their findings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services,analyzing business developments and monitoring market trends.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, orproduction managers, to market products or services.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be indemand.
• Develop integrated marketing plans that engage with customers through various methods including collateral,events, loyalty marketing, email marketing, and online marketing venues.
• Create materials and roll out for new product introductions.
• Work in conjunction with Sales and Product Development to define key selling propositions for variousproducts
• Develop and execute all marketing materials : advertising, collaterals, website, email blasts, brochures including content, creation, and design.
• Manage staff of product managers, analysts, and application engineers.
• Perform additional projects / duties to support ongoing business needs.

Nature & Scope :

Knowledge & Skills

Education / Certification

Must be able to perform essential responsibilities with or without reasonable accommodations

The Company provides equal employment opportunity to all employees and applicants regardless of a person's race, color, religion (includingreligious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member orveteran status, ancestry, disability, physical or mental disability (including HIV / AIDS), medical condition (including cancer and geneticcharacteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender,gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal andstate regulations and statutes about individuals with disabilities.