Technical Product Marketing Lead - Connectivity Service Group

Inside the RoleThis is an exciting opportunity for anyone who is looking to challenge themselves & advance their career in the area of technical product marketing for Detroit connect and Solutions products. In this role you will be at the intersection of having cross functional interactions between CSG product managers, Truck segment marketing managers, Sales training team, Brand teams, Sales teams , Dealers & Customers. This role is part of CSG Go to market team which is co-positioned alongside CSG Sales operations and Strategic solutions team thus making it part of the key efforts aimed at driving the Go2030 targets. This role is bursting with flavor of complexity as there is vast opportunity to not only take new connectivity and solutions products to the market but also drive the refresh of marketing and training related to existing products that have been launched over last five years. CSG is a unique organization as it is oriented to Agile practices of digital products development thus presenting an opportunity to experience a different approach of having products developed and taken to the market as compared to rest of the organization. One of the biggest draws this year is the transition to CSG2.0 with global connectivity portal that aims to scale the implementation of global connectivity products catering to different markets including North America. This year is going to be challenge packed with new products coming to market from various domains of safety, analytics & remote updates.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNAMarket complex products by describing detailed product specifications, functionality and Value proposition. Develop technical content- marketing materials (white papers, technical feature check-lists, in-depth specifications, training videos, blog posts, etc.).Collaborate across departments to ensure completion of go to market efforts for new and existing CSG productsDevelop Segment based marketing material based on features & benefits of products catering to requirements of specific segments. Create segment specific marketing message with value proposition.Work with Truck product segment managers to have CSG products marketing story synced with truck marketing messagingPartners with marketing promotion communication lead to provide inputs for development of promotional materials hosted on the company website and relevant industry / product enthusiast media channels (e.g., social media, periodicals, websites, etc.) and shape up marketing campaign and messagingWork closely with training team to ensure latest product inputs to sales training team. Train the trainers and , create the training material for users.Prepare the webinar content and carry out the webinar presentations.Run the marketing cadence between CSG , Truck marketing, training, brands teams to drive the go to market action points to be executed for new and existing products.Liaison with DTNA marketing counterparts for product marketing support and communications and act as voice of CSG into DTNA marketing.Reporting out on set frequency to CSG leadership and truck Marketing leadership forums. Represent CSG in GTM days & marketing managers meetings , marketing JAD. Represent CSG in trade shows.Monitor reactions to product and marketing messaging after launch to carry out future enhancements to marketing campaignsKnowledge You Should Bring

Require a Bachelor's degree with focus in Product MarketingRequire 4-6 years of relevant experience or 8 years of relevant experience in lieu of degreeProduct & industry knowledge : Product Understanding , familiarity with the technical details, features and benefits & Key buyer personas for CSG products & solutionsMarketing messaging creation knowledge : Value Proposition Development to Craft clear, concise, and compelling messaging that highlights the value of your product to different audiencesContent Creation : Write and create content tailored for different audiences, such as white papers, case studies, blog posts, webinarsCross functional collaboration abilitySupport sales teams with training, playbooks, pitch decks, and demo scripts to ensure they can effectively communicate the product's value.Working with Product Teams to Collaborate closely with product managers, to align technical details with customer needsEngage with dealers via webinars, demos, or events to gather insights and build relationshipsProject Management proficiency : Organizational Skills to Coordinate multiple campaigns and product launches while meeting deadlines.Exceptional Candidates Might Have

Understanding of connectivity products needs of on-highway & Vocational segmentsUnderstanding of connectivity products used by Transaction council fleets & customer profilesUnderstanding of third party connectivity products that DTNA customers useUnderstanding of how dealer marketing teams handle connectivity productsUnderstanding of how dealer sales teams utilize marketing materialAwareness of digital products competition landscapeWhere We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-Portland, OR US. Relocation assistance is not available for this position.

Schedule Type : Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we're building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA's legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future - building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

This position is

not open

for Visa sponsorship

to existing Visa holdersApplicants must be legally authorized to work permanently in the country the position is located in at the time of applicationFinal candidate must successfully complete a criminal background checkFinal candidate may be required to successfully complete a pre-employment drug screenContractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positionsEEO / Minorities / Females / Disabled / Veterans

Daimler Truck North America is committed to employing a diverse workforce and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY / TDD enabled call 503-745-2137 or toll free 866-355-6935.