What are the responsibilities and job description for the Senior Field Marketing Manager position at Daisy Co - Corporate?
About the job
Daisy is the first national smart space installation and services company. We create seamlessly connected homes and offices, bringing more joy into the lives of our clients. We have nearly 20 branches nationwide ranging from newly launched businesses to legacy firms that have joined the Daisy network after decades in the industry. The Senior Field Marketing Manager will be responsible for the strategy, planning, execution, and measurement of local branch marketing initiatives in an effort to help Daisy reach branch sales targets and brand development goals.
We are seeking someone who can collaborate and communicate with cross-functional teammates, branch leadership, marketing / PR agencies and vendors to achieve local branch goals. This versatile person must both execute on Daisy marketing plans as well as coach / develop local business leaders to execute, measure and optimize their own local marketing efforts.
Responsibilities :
- Serve as lead and key point person on Diasy’s local marketing planning, execution and optimization with the goal to drive consistently growing year-over-year sales, increased profitability and data-driven insights for Daisy’s branches nationwide
- Drive powerful omni-channel campaigns in local markets while also creating the tools for franchisees to develop their own campaigns, such as geofenced digital marketing, print on demand solutions, social media, direct mail and segmented re-engagement email campaigns
- Establish performance expectations and KPIs, monitor progress and results ongoing
- Constantly seek creative ways to enhance Daisy’s marketing systems and processes; always learning, finding best practices in one location to apply to others – and then to scale
- Regularly provide relevant business and financial analysis of key items, trends and campaign results to internal leadership, including marketing trends by category or geography and sales / profit results generated by specific marketing activities
- Plan, produce and execute communication, meetings and calls with branch leaders and sales teams to insure cooperation of cross functional team and execution of their local marketing responsibilities
- Recognize performance on an ongoing basis; celebrate individual and team accomplishments – driving a culture of collaboration and accountability
- Create consistent focus on the right priorities, eliminates roadblocks, and provides solutions to day-to-day problems for staff
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Additional Information :
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This is a remote position.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to Daisy Corporate.