Equine Territory Outside Sales Manager (MIDATL, NE)

CAVALOR NORTH AMERICA, US
International Equine Nutrition

Equine Territory Outside Sales Manager (MIDATL, NE)

 
 About our company:
 
Cavalor North America is looking for a MidAtl/ Northeast outside territory manager. The ideal candidate will have a background in the equine industry, solution sales and dealer support. Major responsibilities will be to interface closely with present and future dealers to increase sales, profits, and customer satisfaction. In addition, they will meet with decision makers within barns and stables to advise them on optimizing their nutrition goals. A love of horses and experience within the equestrian community is a must. Candidate will report to the National Sales Manager. Prefer a candidate based out of the Northeast, US.

Cavalor is an international equine nutrition company focused on addressing the unique nutritional issues and challenges commonly seen in the horse industry. We do this by offering a complete line of premium horse feed, supplements, and care products. All Cavalor products are specifically formulated using the most recent science and technology in collaboration with experts in the equine nutrition industry. Our core values are innovation, quality, and results, which we apply to every facet of our business, from the laboratory to the stable.

Your mission:
 
You will develop our market share in a growing but heavily competitive market environment. Your territory will be states of Mid Atlantic and Northeast of United States. We expect the territory to grow aggressively over the next 12-18 months to reach a basic level of market penetration. The desired growth over the first 12 months within the feed segment is 15% and a growth of 12% in supplements and care products. The key challenge is to grow within the high performance show jumping, dressage & eventing while also expanding the base within other equine disciplines. (i.e reining, barrel racing, endurance and recreational horse owners).


Specific responsibilities & duties:

·         Daily sales calls to existing accounts (feed & tack stores).

·         Visit potential clients at farms and convert horses to Cavalor.

·         Identify opportunities for growing sales volume with new stores, farms and veterinarians.

·         Build client relationships and maximize customer service/satisfaction.

·         Make nutritional recommendations/feeding plans.

·         Interact with veterinarians; make presentations for further growth development.

·         Merchandising in stores to maximize exposure and turn of products.

·         Obtain orders, communicate with office.

·         Obtain monthly and quarterly goals for selling and growing the market
(increase of distribution points).

·         Attend equine events - sample products.

·         Educate store personnel, In-store customer demos

 
Required qualifications/experience:

·         Minimum 3 years outside sales experience.

·         Understanding of nutrition principles, experience in equine or pet industry preferred.

·         Proven track record of growth, ability to develop new markets and increase distribution points.

·         Valid driver’s license, auto insurance, and reliable transportation.

·         Able to spend up to 50% overnight travel in assigned territory.

·         Proficient in using computers, CRM tools, spreadsheets, outlook, etc

 
IMPORTANT: Ideal candidate would have some experience riding, owning, training horses or working in the industry. In addition, knowledge of the feed & tack stores in the region, equine events to attend, high level riders, and where the best farms are located.
 
Desired personality Characteristics:

·         Team player.

·         Solution focused and well organized.

·         Well-spoken.

·         High energy, willing to go above and beyond.

·         Effective, strong communication skills.

·         Not afraid to ask for help, ask questions.

·         Great listener, ability to step outside comfort zone.

·         Innovative - ability to see the big picture.

·         Able to step up to challenges, get the job done, recommend how to improve the process.

·         Non-judgmental, Passionate.

·         Devoted to reaching goals/targets
 

Offered salary& other compensations:

·         Salary & commission structure is based on experience.

·         Income potential is $60-75k in the first year. Commission is paid on Year over Year growth of Feed tonnage and Supplement/Care revenue.

·         Health, dental, vision, life insurance & 401k available through company plans.

·         Expenses such as hotel, meals, mileage, office expenses such as print materials.

Salary : $60,000 - $75,000