Marketing & Communications Specialist

About Our Company

Versele-Laga is a leading international manufacturer of premium foods and care products for pets and animals. Versele-Laga is headquartered in Deinze, Belgium and operates 10 factories in over 3 different continents, allowing them to service 85 different countries worldwide.

In the United States, Versele-Laga oversees four core company brands: Versele-Laga, Higgins Premium Pet Foods, Cavalor and Roudybush.

• · Versele-Laga and Higgins Premium Pet foods operate out of Miami, FL and offer a wide assortment of food, treats and supplements for birds, small animals and pigeons. They are committed to providing pets with the highest quality nutrition free of any artificial flavors, colors and preservatives.

• · Cavalor operates out of Dalton, GA and produces a complete line of premium horse feed, supplements and care products. They are focused on addressing the unique nutritional issues and challenges in the equine industry and are considered a leading nutrition solution provider.

• · Roudybush operates out of Sacramento, CA and is a specialized bird food manufacturer. It offers science-based pellets, nectars, squab, and other diets for companion birds.

Role Description

This is a full-time role for a Marketing & Communications Specialist. This position will support the US activities of Versele-Laga and its marketing goals and initiatives.

Job Responsibilities

You and your team will be responsible for leading, organizing and implementing the company’s marketing and communication strategy.

• · Marketing Strategies

‐ Devise and implement a marketing strategy to help achieve the company’s goals and KPIs.

‐ Apply our “Think Global, Act Local” initiative and adjust European/ global marketing strategies to better fit the needs of the US market.

• · Brand Management and Development

‐ Leverage and maintain brand awareness of the different brands towards the B2B and B2C markets.

‐ Position our brands effectively in the market and ensure a consistent message is communicated across all touchpoints.

• · Marketing Campaigns

‐ Plan, execute, and manage marketing campaigns and new product launches across various channels.

‐ Sets clear goals and tracks progress to ensure that the marketing efforts are on track to meet the company's goals.

• · Communications, Public Relations and Events

‐ Plan, coordinate and implement the organization’s marketing message across all communication channels.

‐ Organize and attend B2B and B2C events to stay connected with both the customers as the sales

team their needs.

‐ Manage the different social media channels.

• · Team Leadership

‐ Build and manage a high-performing marketing team with attention to developing the unique individuals’ skills of every team member.

Required Qualifications

• · Minimum of 5 years’ experience in wholesale/ distribution channel marketing
• · Strong written and verbal communications skills
• · Ensure a good balance between the day-to-day activities and middle to long-term goals
• · Have experience in setting up marketing strategies in a multi-channel FMCG environment
• · Pay excellent attention to detail, both for editing copy and consistency in style/tone across all content
• · Experience in digital marketing campaigns and website analytics tools like Google Analytics
• · Proficient knowledge of MS Office & typical communications programs
• · Have a working understanding of the pet and equine market

Preferred Personality Traits

• · Natural leader (by example)
• · Result driven
• · Team player
• · Strategic and analytical thinker
• · Entrepreneurial mindset
• · Pragmatic
• · Problem solver
• · Flexible
• 
  

Our offer

• · Starting salary range of $80 – $85k, plus performance bonus
• · Health, dental, vision, and 401(K) contribution plan benefits available
• · Reimbursed business travel expenses

Salary : $80,000 - $85,000