Social Media Manager/Copywriter

Essential Duties and Responsibilites:

Reporting to the Marketing Director, the Social Media Manager/Copywriter is responsible for developing and executing clearly defined social media strategies in a manner that supports marketing and customer service initiatives while increasing brand equity and online awareness.

This position is responsible for evaluating, planning, organizing, managing social media channels, and copywriting for all marketing collateral in an effort to achieve corporate objectives while ensuring consistent marketing messages and strengthening our position in the market.

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategies to align with business goals.
• Set specific objectives and report on KPIs.
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news).
• Collaborate with other team members for imagery and video assets.
• Communicate with followers and respond to queries promptly.
• Oversee social media accounts’ design (e.g. Instagram, Facebook, X, LinkedIn, Pinterest).
• Suggest and implement new features to develop brand awareness.
• Stay up to date with current technologies and trends in social media, design tools, and applications that can help with posting efficiency.
• Create compelling and effective copy for marketing materials, such as website content, emails, and social media posts.
• Work closely with the marketing and creative teams to understand the company’s brand and messaging and create copy that aligns with the brand.
• Collaborate with other departments, such as Inside Sales, to create cohesive marketing materials.
• Edit and proofread marketing materials to ensure accuracy and consistency.
• Complete monthly Blog entries on all associated company websites.
• Manage email campaign software and create monthly email blasts.
• Maintain and update lead database for email communications.

The above declarations represent a general outline of the duties and responsibilities of this position. Duties may be added or removed as business conditions or other circumstances require.

Qualifications and Requirements

• At least 3-5 years of experience as a Social Media Manager (or similar).
• Experience managing social media accounts for luxury outdoor products or luxury brands preferred.
• Extensive knowledge of Instagram, Facebook, X, LinkedIn, Pinterest, etc.
• Ability to analyze and report on key performance indicators (KPIs).
• Proficiency in using social media management tools and design applications, including HootSuite, Canva, OpenMoves, and WordPress. Knowledge of Photoshop a plus.
• Excellent verbal and written communication skills with attention to detail.
• Fully remote or hybrid role, upon completion of onsite training.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Hybrid remote in Wallingford, CT 06492

Salary : $60,000 - $75,000