Cannabis Brand Development Manager

Dark Horse is a multi-state manufacturing and retail organization servicing the Arkansas, Mississippi, and Missouri markets while housing some of the nations largest cannabis brands such as; Big Pete's Treats, The Clear, Cannadips, Keef, etc.

Dark Horse bring years of cannabis extraction and infusion expertise combined with pharmaceutical grade technology, equipment and proprietary processes producing the cleanest medicinal cannabis concentrated products. Our facilities some of the first cGMP Certified facilities specifically designed for cannabis extraction and infusion. Adherence to cGMP regulations assures the identity, strength, quality, and purity of our products.

Job Summary
Dark Horse is seeking an experienced and effective Brand Manager to assist sales personnel and marketing teams goal of expanding market share and services within the nearly 2 billion dollar industry. They will be responsible for developing and executing strategic brand initiatives within the Missouri territory. They will play a key role in increasing brand awareness, driving sales, managing marketing events and fostering customer loyalty. The ideal candidate will possess a combination of creative thinking, analytical skills, and strong leadership capabilities.

Duties

• Become a brand building subject matter expert for all our portfolio products.
• Record all activities in our Customer Relationship Management system as trained and directed.
• Coordinate and support planned promotions in conjunction to help increase sales.
• Increase participation in budtender events and competitions.
• Manage the budtender education training initiatives.
• Provide feedback to the sales and marketing departments regarding customers’ insights and questions.
• Compile data on competitive products, sales, and marketing tactics.
• Educate budtenders and other staff members at retailers on Dark Horse & affiliate brands products, history, features and benefits, and sales techniques.
• Schedule, plan, confirm, and conduct store pop-ups and other brand events to help increase sales as necessary.
• Work with marketing team to ensure the distribution of branding materials to dispensaries.
• Assist in management and coordination of outside promotional events & strategies.
• Build and maintain strong relationships with key stakeholders including distributors, retailers, and industry influencers.
• Research and vet local events for brand appearances and sponsorships.
• Coordinate, attend, and work trade shows and other industry events as a spokesperson for the Company within and outside office hours.
• Perform all other duties as assigned by management.

Experience

• Bachelor's degree preferred, with a concentration in business, sales, marketing, or related field.
• 2 years’ experience in similar role in the cannabis Industry, preferably in sales or marketing.
• Experience in conducting training.
• Experience with sales goals.
• Experience promoting brands.
• Strong interpersonal skills and a friendly, warm personality.
• Computer proficiency, specifically but not limited to: [Microsoft Office Suite (required), HubSpot (preferred), Sparkplug, Learn Brands, & Canva]
• Excellent written and verbal communication skills; Ability to deliver effective presentations.

Work/Physical Requirements

• Industry compliance “Badge” as required by state and local municipalities.
• Must have and be able to maintain a valid driver's license.
• Must have reliable transportation.
• Must be able to lift up to 50lbs.

Join us in this exciting opportunity to drive growth and make a significant impact in our organization as a Brand Manager.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $45,000 - $60,000