What are the responsibilities and job description for the Social Media Coordinator position at DarrowEverett LLP?
Our Social Media Coordinator will work with our Marketing team to develop successful social media campaigns. The Social Media Coordinator is responsible for planning, implementing, and monitoring DarrowEverett’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales, as well as overseeing campaign schedules that determine success or failure by pulling key performance indicators.
Job Responsibilities:
- Develop engaging social media content focused on results-driven strategies.
- Assist in the creation and editing of written, video, and photo content.
- Maintain unified brand voice across different social media channels.
- Collaborate with marketing team to create a social media calendar.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media marketing strategy.
- Attend events as needed for the creation of content or execution of company initiatives.
Qualifications / Skills:
- Passion for social media and proficiency with major social platforms and management tools
- Proficiency with video and photo editing tools and digital media formats
- Ability to understand historical, current, and future trends in the digital content and social media space.
- Strong copywriting and copy-editing skills and interpersonal skills
- Impeccable time management skills with the ability to multitask.
- Detail-oriented approach with ability to work under pressure to meet deadlines
Education and Experience Requirements:
- Bachelor’s degree in marketing or a related field
- 1-3 years’ experience with B2B or B2C social media marketing or content development
- Direct experience using social media management tools (Constant Contact, Canva, YouTube)
- Experience with Microsoft Office (Excel, Teams, Outlook)
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro, Illustrator) or equivalent digital media editing tools
