Director of Digital Media and Marketing Technology.

Director of Digital Media and Marketing Technology Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https : / / policies.dartmouth.edu / policy / tobacco-free-policyPosition InformationPosting date : 02 / 05 / 2025Open Until Filled : YesPosition Number : 1011088Position Title : Director of Digital Media and Marketing TechnologyDepartment this Position Reports to : Tuck CommunicationsHiring Range : $121,500 - $151,500Union Type : Not a Union PositionFLSA Status : ExemptEmployment Category : Regular Full TimeScheduled Hours per Week : 40Location of Position : Hanover, NHTuck School, 100 Tuck DriveRemote Work Eligibility : HybridPosition Purpose : The Director of Digital Media and Marketing Technology provides strategic leadership and oversight of the Tuck School’s web ecosystem, aligning digital platforms and marketing technologies with the institution’s mission, strategy, and priorities. This role ensures the delivery of a seamless, engaging, and innovative user experience across all digital touchpoints, leveraging expertise in marketing, web strategy, user-centered design, and analytics to enhance brand presence and achieve institutional goals. This position leads and directs Tuck’s web environment, including all websites and marketing systems, manages relevant staff, including the Digital Media Manager, and oversees the relationships with Tuck’s external web development vendor.Required Qualifications - Education and Yrs Exp : Bachelors or equivalent combination of education and experienceRequired Qualifications - Skills, Knowledge and Abilities : Bachelor’s degree in digital marketing, analytics, web development, communications, or related field8 years of experience in digital marketing, web strategy, and analytics, with demonstrated expertise in leading data-driven campaigns and projects.Strong understanding of SEO, SEM, email marketing, and social media advertising.Experience with A / B testing, personalization, and conversion rate optimization (CRO).Knowledge of marketing automation platforms like Pardot.Excellent project management and leadership skills, with experience managing teams and external vendors.Commitment to accessibility standards and inclusive design principles, as well as ethical practices and privacy compliance (e.g., GDPR, CCPA).Able to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive learning community of students, alumni, faculty, and fellow professionals.Experience in higher education or mission-driven organizations.Preferred Qualifications : Advanced degree preferredWebsite Strategy, Execution and Maintenance : Leads and develops the architecture of Tuck’s web environment, including designing and building all Tuck websites and engagement portals.Plans, executes, and maintains websites using the latest content management system software and HTML programming, ensuring web content is dynamic, responsive, user- and mobile-friendly, meets accessibility requirements, and is optimized for SEO.Partners with Tuck Information Technology to maintain servers and databases.Partners with Tuck’s external web development vendor and IT to ensure the security, scalability and reliability of web infrastructure.Analytics and Performance Measurement : Leads the implementation and use of advanced analytics platforms such as Google Analytics, Tag Manager, Search Console and custom dashboards to track performance metrics and user behavior.Conducts regular analysis of website and marketing campaign performance, identifying opportunities for improvement and reporting results to stakeholders.Utilizes A / B testing, heatmaps, and other optimization techniques to enhance user engagement and conversions.Integrates data from multiple platforms (web, email, social, CRM) to provide actionable insights for continuous improvement.Monitors and reports on website traffic and activity to assist departments and leadership in formulating and evaluating communications strategies and priorities.Team Leadership and Vendor Collaboration : Hires, supervises, and coaches team members. Manages and mentors the Digital Media Manager, fostering professional growth and ensuring high-quality work.Leads relationships with external web development vendors, ensuring deliverables align with project goals, timelines, and institutional priorities.Dartmouth College is an equal opportunity / affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.#J-18808-Ljbffr

Salary : $121,500 - $151,500