What are the responsibilities and job description for the Social Media Manager position at Dartmouth College?
Position Purpose
The Social Media Manager leads the development, execution, and evaluation of social media content and initiatives to enhance the stories and brand of the Geisel School of Medicine and foster meaningful engagement with diverse audiences. As part of integrated marketing teams, the Social Media Manager reports jointly to the Director of Digital Marketing and the Director for Enrollment Management.
Description
Required Qualifications - Education and Yrs Exp
Bachelors or equivalent combination of education and experience
Required Qualifications - Skills, Knowledge and Abilities
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of relevant experience managing and evolving a brand’s social media presence across a variety of platforms.
- Demonstrated experience with creating and posting social media content that drives engagement and action.
- Strong ability to analyze performance data and derive actionable recommendations and strategies for improvement.
- Familiarity with Canva and Adobe Creative Suite tools (e.g., Photoshop)
- Familiarity with social media management platforms and tools.
- Excellent written and verbal communication skills.
- Proven project management skills, with the ability to manage multiple priorities and meet deadlines.
- Experience working with diverse teams and fostering an inclusive work environment.
- Creativity, initiative, and the ability to work independently and as part of a team.
Preferred Qualifications
- Significant experience with Sprout Social, LinkTree, Meta Ads Manager, LinkedIn Campaign Manager and other social media management tools and systems.
- Optimism, high energy, and a sense of humor are valuable assets.
- Evidence of a collaborative style in a project-based setting.
Department Contact for Recruitment Inquiries
Andrea Wright
Department Contact Phone Number
Andrea.L.Wright@dartmouth.edu
Department Contact for Cover Letter and Title
Courtney Theroux, Director of Enrollment Management
Department Contact's Phone Number
Equal Opportunity Employer
Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.
Background Check
Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?
Not an essential function
Special Instructions to Applicants
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
Additional Instructions
Key Accountabilities
Description
Social Media Management & Execution
- Serve as the lead manager and primary content curator for Geisel’s social channels, actively posting and developing content.
- Coordinate efforts with stakeholders and content creators at Geisel, Dartmouth, and Dartmouth Health to ensure cohesive efforts and brand consistency.
- Collaborate with the digital marketing director to set and manage a comprehensive social media strategy that is inclusive of all audiences.
- Execute and/or advise on the development of engaging social media content (i.e., static images, video reels, short-form video, stories, etc.) to support key priorities, addressing both organic and paid strategies.
- Create and/or partner with creative and video production teams to produce visually compelling assets.
- Lead the social media ambassador program for Geisel’s MD and master’s programs, providing guidelines, training, and content collaboration.
- Create and maintain social media initiatives and content calendars that align with institutional priorities and goals.
- Develop and execute internally-managed paid social media campaigns. Manage payment accounts associated with all paid social campaigns.
- Build and sustain robust communities across the social platforms, ensuring a strong, engaging, and consistent presence.
- Actively manage follower engagement, including responding to comments and messages.
- Explore new and alternative ways to leverage social media activities, advising on best practices and making recommendations for improvement.
- Provide training and support to internal teams on social media best practices and platform updates.
Percentage Of Time
65
Description
Analytics & Reporting
- Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, impressions, clicks, and conversions, as well as overall trends, to provide actionable insights and measure the success of campaigns and content.
- Utilize analytics tools (e.g., Google Analytics, social media platform insights, etc.) to track performance metrics and understand user behavior.
- Conduct competitive analysis and benchmarking to identify opportunities for growth and improvement.
- Contribute to monthly performance summaries with social media-focused insights.
- Maintain a thorough understanding of best-performing content by audience and platform.
Percentage Of Time
25
Description
Cross Campus Collaboration & Professional Development
- Effectively engage with social media colleagues across Dartmouth to collaborate and share insights.
- Stay on top of best practices and latest trends; actively participates in ongoing training and/or certifications as relevant.
Percentage Of Time
10
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Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.
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Performs other duties as assigned.
