What are the responsibilities and job description for the Social Media Manager position at Dartmouth College?
Job Title: Social Media Manager
The Social Media Manager leads the development, execution, and evaluation of social media content and initiatives to enhance the stories and brand of the Geisel School of Medicine and foster meaningful engagement with diverse audiences.
Key Responsibilities:
- Serve as the lead manager and primary content curator for Geisels social channels, actively posting and developing content.
- Coordinate efforts with stakeholders and content creators at Geisel, Dartmouth, and Dartmouth Health to ensure cohesive efforts and brand consistency.
- Collaborate with the digital marketing director to set and manage a comprehensive social media strategy that is inclusive of all audiences.
- Execute and/or advise on the development of engaging social media content (i.e., static images, video reels, short-form video, stories, etc.) to support key priorities, addressing both organic and paid strategies.
Analytics & Reporting:
- Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, impressions, clicks, and conversions, as well as overall trends, to provide actionable insights and measure the success of campaigns and content.
- Utilize analytics tools (e.g., Google Analytics, social media platform insights, etc.) to track performance metrics and understand user behavior.
Cross Campus Collaboration & Professional Development:
- Effectively engage with social media colleagues across Dartmouth to collaborate and share insights.
