What are the responsibilities and job description for the Lead Paid Media Specialist Google Ads and Paid Social position at Darwill?
Lead Paid Media Specialist
Location: Oakbrook Terrace, IL
Reports to: Director, Digital Services
About Us
Darwill is a third-generation, family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions.
What’s our secret sauce? We're not just a one-solution marketing company; we're a full-service, dedicated partner! From omnichannel strategies to eye-opening data insights, response-inducing creative, seamless production, and sophisticated reporting tools – we've got it all!
Our Mission: To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investment.
At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity! We value respect, collaboration, empowerment, and giving back to the community. We're a team of spirited individuals working together to redefine client success.
Apply now, and let's embark on a thrilling adventure together! Your next chapter begins at Darwill.
Job Description:
Are you a savvy digital marketer who is eager to make a meaningful impact? Do you thrive in fast-paced environments where every day brings new challenges and opportunities? We're seeking a talented Lead Digital Media Buyer to join our growing digital team! As a key player on our digital team, you’ll take ownership of crafting and executing cutting-edge paid media strategies across Google, Meta, and more. This role offers an exciting opportunity to work with a wide range of clients, harness the power of data to steer digital strategy, collaborate with an amazing team, and join a friendly, family culture. If this sounds like a fit for you, apply today.
Responsibilities/Essential Functions:
Design and Implement Google Ads Strategies: You'll spearhead our Google Ads campaigns, creating engaging advertisements that capture attention across search, YouTube, and other Google properties.Craft and Execute Social Media Magic: You'll be the architect behind our paid social media strategies, designing captivating campaigns that resonate across digital landscapes from social media, search, display, and more.Pixel and GTM Perfectionist: Be the master of pixel and tag placements, conversion tags, and other tracking mechanisms across digital realms. Ensuring every pixel is in its place to capture accurate data to measure each campaign.Manage Local Campaigns: Be the captain of our local campaigns. Manage multi-location campaigns by optimizing budgets, lead volume, and quality targets.Command Each Step of the Campaigns: Take charge of digital advertising campaigns from start to finish. Oversee each step of execution including tracking creative performance, optimization, and daily updates to improve performance.Dive into Data: Decipher data, analyze campaign performance metrics and make data-driven recommendations. Guide us in optimizing and improving campaigns while identifying any new opportunities. Collaborate with Internal Teams: Join forces with our creative team, marketing managers, and account managers to ensure every aspect of the campaign is finely tuned for maximum execution.Follow Compliance and Best Practices: Ensure campaigns sail smoothly within advertising regulations and industry standards.Experiment and Test: Embark down new trails with A/B testing and experimentation. Unlock insights that will help drive continuous refinement of targeting strategies, creativity, and messaging to improve campaign performance. Quality Assurance Master: Put on your QA hat and conduct rigorous testing to verify the functionality and accuracy of tracking pixels and tags. Ensure pixels and tags work prior to campaign launch and throughout the campaign lifecycle.Digital Documentation: Chronicle your digital adventures with meticulous documentation of tracking implementations, testing procedures, and troubleshooting workflows. This documentation will guide our best practices and standards across the organization.
Qualifications:
- Bachelor’s degree in Marketing or similar field
- 3-5 years of experience in media buying
- Proven PPC/SEM experience
- Proficiency with GA4 and GTM
- Proven paid social experience
- Demonstrated ability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates
- Experience in the Healthcare, Home Services, or Automotive industries is a plus
- Knowledge of SEO principles and practices and their benefits for integrated marketing strategies
- Knowledge of ranking factors and search engine algorithms
- Ability to analyze data from search engines, analytics, and internal data, and make actionable decisions and recommendations
- Adaptability and willingness to learn in a constantly evolving digital marketing landscape
- Ad copywriting experience
- Understanding of UTM parameters
