International Marketing Manager

The  Company

At Bucked Up, we’re more than a supplement company—we’re a lifestyle brand on a mission to empower individuals to achieve their fitness and health goals. As one of the fastest-growing supplement brands, we’re known for pushing boundaries and creating bold, innovative products. To keep up with our momentum, we’re looking for a persuasive, results-driven International Marketing Manager to join our team and take our marketing to the next level.

Overview

Bucked Up is seeking a dynamic and experienced International Marketing Manager to lead and execute global marketing initiatives that drive brand growth and market expansion. This role requires a strategic thinker with a deep understanding of international markets, digital marketing, and performance-driven strategies. The ideal candidate will develop and implement data-driven marketing campaigns, manage multi-channel marketing efforts, and collaborate with cross-functional teams to ensure brand consistency and effectiveness. This position will play a crucial role in increasing brand awareness, customer acquisition, and revenue growth across key international regions.

Responsibilities

• Create and implement comprehensive marketing plans tailored to different international markets.
• Identify and analyze market trends, customer needs, and the competitive landscape to drive strategic decisions.

• Design, execute, and optimize performance-based campaigns across digital channels (e.g., PPC, social media, email marketing).
• Oversee customer acquisition strategies, ensuring growth and retention through targeted initiatives.
• Monitor and analyze campaign performance, providing actionable insights to improve ROI.

• Develop and oversee email marketing strategies, including segmentation, automation, and personalization to drive engagement and conversions.
• Manage paid media efforts, ensuring effective budgeting, planning, and performance analysis across various platforms.
• Collaborate with creative teams to produce high-quality, on-brand assets for paid media and email campaigns.

• Plan and manage international events, trade shows, and expos to increase brand visibility and engagement.
• Coordinate logistics, vendor relationships, and on-site activities to ensure successful event execution with the Events team.

• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve business objectives.

• Work closely with cross-functional teams, including Sales, Product Development, and Customer Support, to align marketing initiatives with business goals.
• Communicate marketing strategies and performance to senior leadership and stakeholders.

• Ensure consistent brand messaging and positioning across all international markets.
• Develop and maintain brand guidelines to uphold brand integrity.

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4 years in international marketing, digital marketing, or a related role.
• Experience in sports nutrition, fitness, or supplements is a plus.

Marketing & Technical Skills:

• Proven success in international marketing campaigns and multi-channel digital strategies (PPC, social media, email, influencer marketing).
• Strong understanding of performance marketing, paid media, and customer acquisition.
• Data-driven mindset with expertise in market analysis and campaign optimization.

Leadership & Collaboration:

• Experience leading teams and managing budgets in a fast-paced environment.
• Strong project management and cross-functional collaboration skills.
• Excellent communication and reporting abilities.

Other:

• Ability to adapt strategies to diverse cultural and regional markets.
• Willingness to travel internationally as needed.

What We Offer:

• Competitive salary and performance bonuses.
• Opportunity to grow with one of the fastest-growing brands in the fitness industry.
• A collaborative, energetic work environment that celebrates innovation.
• Discounts on all Bucked Up products.
• Benefits