What are the responsibilities and job description for the Residential Marketing Director position at Dasmen Residential?
Key Responsibilities:
- Develop, implement, and manage marketing strategies to increase occupancy and resident retention.
- Oversee and mentor the marketing team, ensuring alignment with company goals.
- Create and manage digital and print campaigns, including social media, email marketing, and online advertising.
- Collaborate with property managers and regional teams to support local marketing initiatives.
- Analyze campaign performance and provide actionable insights to improve results.
- Manage content creation for websites, social media platforms, and marketing materials.
- Stay updated on industry trends and competitors to maintain a competitive edge.
