What are the responsibilities and job description for the Staff Marketing Data Scientist position at Data Masked?
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Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Staff Marketing Data Scientist
Location : San Mateo, CA / Hybrid
Using data, you will play a crucial role in driving decision making and delivering impactful insights to our stakeholders at SIE. You will be responsible for applying advanced analytical techniques, building predictive models, and using causal inference methods to solve sophisticated business problems related to platform engagement, sales, and subscriptions.
What you'll be doing :
- Develop a KPI framework to measure incremental return on investment across paid and owned marketing channels and ensure its acceptance across key marketing, finance, and business leaders.
- Determine the optimal marketing budget required to achieve business goals by analyzing campaign performance data, market trends, and consumer behavior.
- Determine the optimal marketing channel mix across paid and owned channels based on business objectives.
- Design and implement a test and learn framework to assess the influence of our marketing endeavors.
- Collaborate closely with finance, marketing, and business leaders to ensure the developed framework is accepted and adopted across the organization.
- Analyze large datasets to determine the optimal budget allocation required to achieve business goals.
- Employ existing econometrics models and / or develop new customized models to forecast the most effective marketing investment combination.
- Lead and mentor a team of analysts to optimize creative elements, audience segmentation strategies, and channel reach and frequency for each campaign.
- Collaborate with partner teams to design data science products and solutions.
- Design and analyze controlled experiments and A / B tests to validate model performance.
- Liaise with internal and external partners to ensure the robustness of their models.
What we're looking for :
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
The estimated base pay range for this role is listed below.
183,000—$274,400 USD
Equal Opportunity Statement :
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital status, disability, age, sexual orientation, or any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
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Salary : $183,000 - $274,400
