What are the responsibilities and job description for the Field Marketing Associate (Fixed Term Contract) position at Dataiku?
At Dataiku, we're not just adapting to the AI revolution, we're leading it. Since our beginning in Paris in 2013, we've been pioneering the future of AI with a platform that makes data actionable and accessible. With over 1,000 teammates across 25 countries and backed by a renowned set of investors, we're the architects of Everyday AI, enabling data experts and domain experts to work together to build AI into their daily operations, from advanced analytics to Generative AI.
The Field Marketing Associate for South Korea will be responsible for planning, executing, and measuring marketing programs and events to support sales goals and accelerate pipeline growth. This role requires a combination of strategic thinking, creativity, and hands-on execution. The ideal candidate will have experience in B2B marketing, excellent project management skills, and a strong understanding of the South Korea market.
Key Responsibilities:
- Field Marketing Planning:
- Work with the Field Marketing Manager to develop and execute the field marketing GTM for the South Korea region in alignment with global and regional marketing objectives.
- Collaborate with the sales team to identify target accounts and create account-based marketing (ABM) programs.
- Campaign Development and Execution:
- Design and implement multi-channel marketing campaigns, including digital marketing, paid social, email marketing, events, webinars, and content marketing.
- Localize global campaigns to resonate with the South Korea market, ensuring cultural and language appropriateness.
- Event Management:
- Plan and manage regional events such as conferences, trade shows, workshops, and webinars.
- Coordinate logistics, vendor management, and promotional activities to ensure successful event execution.
- Sales Enablement:
- Provide the sales team with marketing materials, lead intelligence, and support to help them achieve their targets.
- Develop and maintain a library of regional case studies, success stories, and other sales collateral.
- Partnerships and Alliances:
- Work with Korea Marketing Leader to collaborate with strategic partners and alliances to co-market solutions and drive joint go-to-market initiatives.
- Identify and cultivate relationships with key influencers and industry organizations in the region.
- Analytics and Reporting:
- Measure and analyze the effectiveness of marketing campaigns and activities, providing regular reports to stakeholders.
- Use data-driven insights to optimize marketing programs and improve ROI.
- Budget Management:
- Manage the regional marketing budget to execute activities within budget, ensuring efficient allocation of resources to maximize impact.
- Track and report on marketing expenditures, ensuring alignment with budgetary guidelines.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3 years of experience in B2B field marketing, preferably in the technology sector.
- Proven track record of developing and executing successful marketing campaigns and events in South Korea.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software like Salesforce and Hubspot.
- Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
- Ability to travel within South Korea as needed.
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What are you waiting for!
At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.
Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable-accommodations@dataiku.com
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