Brand Marketing Manager

ABOUT DATAMARS

Datamars is a global data solutions company with a 30 year legacy in animal and textile solutions. Building on our history as a successful RFID identification and data solutions company, we bring together products, technologies & capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions. Our solutions deliver insights that help customers define what now looks like, what tomorrow could be and to track the improvements to get there.The results? More profitable decisions, less environmental impacts and higher quality of life.

Our vision is clear:World leaders in harnessing the power of data to measurably improve productivity and quality of life.
Our purpose is strong:It guides our actions and behaviors and reflects our commitment to do the right thing for our customers. It gives us courage to take on big challenges!
Our mission is simple:Information is the way to a better, more sustainable world.

INSIGHT INTO THE ROLE

The Brand Marketing Manager will be responsible for driving brand strategy and marketing initiatives across North America for Datamars Livestock. This role plays a pivotal part in positioning our products in targeted industry segments to support revenue growth and profitability goals. The ideal candidate will leverage industry expertise to champion our brands, ensure brand consistency, and collaborate cross-functionally to bring Datamars products to market effectively.

KEY RESPONSIBILITIES

• Brand Strategy & Execution: Lead the development and execution of brand strategies for product positioning, ensuring alignment with revenue goals and market demands.
• Campaign Management: Oversee regional brand plans, including planning and executing industry-specific campaigns and initiatives.
• Product Launches, Pricing & Programs: Act as the lead point for product launches, from concept through execution, including pricing, rebate programs, and loyalty initiatives.
• Market Segmentation: Manage market segmentation processes and define target audiences, developing strategies tailored to customer needs.
• Industry Expertise & Relationships: Act as a subject matter expert on Datamars and competitor products, building relationships with industry leaders, partners, and influencers.
• Marketing Communications: Assist in creating marketing content, including website copy, product packaging, media releases, brochures, and campaign materials, ensuring adherence to brand voice and guidelines.
• Retail & Merchandising Strategy: Support in the development of point-of-sale and merchandising strategies to enhance in-store presence.
• Customer Journey & Experience: Focus on optimizing the customer journey to enhance user experience and brand loyalty.
• Stakeholder Engagement: Build rapport and influence across teams to ensure collaboration and strategic alignment.
• Strategic Planning: Capable of setting clear objectives, managing resources, and tracking performance against milestones.
• Collaboration & Teamwork: Builds positive relationships, adapts to team dynamics, and communicates proactively across departments.
• Customer-Focused Communication: Able to translate complex concepts into clear, impactful messages that resonate with target audiences.
• Project Management: Skilled at managing projects within budget and on deadlines, with strong attention to detail.
• Creativity & Innovation: Brings fresh ideas and creative solutions to enhance brand positioning and engagement
• Timely execution: Ability to get hands-on and execute for on-time deliverables

QUALIFICATIONS & EXPERIENCE

* Experience: 5 years in brand management, marketing, or sales, with a preference for experience in the agricultural sector.

* Education: Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field.

* Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); Adobe Suite (InDesign, Photoshop) experience preferred; familiarity with HTML, CSS, JavaScript, UX/UI principles, WordPress/CMS, and SAP or CRM tools (Salesforce) is a plus.

* AI Proficiency: Familiarity with AI tools and applications in marketing preferred.

* Broad brand management and product marketing experience preferred.

CULTURE & VALUES

• Be Passionate; Aim to Excel; Respect one another; Strive for Performance; Be Empowered!
• Customer centric - Solution focused - Relationship driven.
• Innovative - delivering advanced integrated technologies to transform sectors.
• Collaborative - sharing ideas & collaborating across global teams.
• Competitive & growth mindset - Market leaders - Goal oriented - growth focused.

As a vertically integrated business with a head office in Switzerland and market-based operations in over 21 countries, we unite people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment.

We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production facilities in six locations and sales and marketing hubs in over 24 locations worldwide. We are constantly evolving, which allows our people to engage with stimulating & innovative technology, products & projects.

EQUALOPPORTUNITYEMPLOYMENTPOLICY

DATAMARSprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination andharassment of any type without regard to race, color,religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Interestedcandidatesareencouragedtoapply directlyathttps://datamarsinc.easyapply.co - New Window

Disclaimer: Positions marked with an asterisk (*) indicate that a potential internal candidate has been identified. However, all qualified applicants are encouraged to apply, as the company is committed to ensuring a fair and competitive selection process

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