Content Creator

Company: 

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to be a part of an exciting new food brand as we operate within a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role and Responsibilities:

The Content Creator will be the face and voice of David across social media platforms, creating original, timely, and culturally relevant content that drives community and brand affinity. You’ll own the development and management of content across TikTok, Instagram, YouTube Shorts, and X—balancing lo-fi personality-driven moments with polished brand storytelling. You’ll work closely with our Growth and Creative teams to develop campaigns and content that resonate with our audience, drive engagement, and reflect David’s tone and values.

This is a hands-on, creator-first role for someone who shoots, edits, and posts regularly—and is excited to shape the social presence of a fast-growing brand from the ground up.

• Develop and produce videos for Instagram Stories, TikTok, and YouTube Shorts—including lo-fi content, IRL interviews, trend-driven moments, and voiceovers.
• Be the face of David on TikTok and other platforms, with an authentic, smart, and curious voice.
• Build and manage the content calendar across Instagram, TikTok, X, and YouTube, ensuring alignment with campaigns, launches, and brand identity.
• Lead social media experiments, including testing new formats, entering new platforms, and refining our approach based on performance.
• Source and brief photo and video content for the Instagram grid, ensuring it’s elevated, polished, and brand-right.
• Lead day-to-day management of social channels, including publishing content, community engagement, and DMs.
• Respond, repost, comment, and meme in real time—infusing David’s voice into the cultural conversation.
• Track and surface great UGC that can be reshared or amplified across our channels.
• Stay plugged into online culture and trends—knowing when to jump on one, remix it, or start your own.
• Collaborate with the marketing team to develop social-first campaigns that align with broader brand strategy.

What you’ll bring:

• Experience in content creation or social media, either for a brand or a personal channel with real traction.
• Strong video creation skills—comfortable shooting, editing, voiceover, and production from ideation to execution.
• You are a creator first: you shoot, edit, and post on your own channels (or a brand’s) regularly.
• You have a strong pulse on internet culture, TikTok trends, and what makes content perform.
• You’re a great storyteller with sharp aesthetics—and you know when to break the rules for impact.
• You bring high energy, low ego, and a clear creative point of view.
• You think in communities, not just followers—and you care deeply about how brands interact with people.
• You are excited to help build an early-stage CPG company focused on creating tools to increase muscle and decrease fat.

Practicalities & Benefits:

• This is a full-time, in-office role based in New York City. We work onsite five days a week — when the culture fits, it is fun to be in the office together. 
• Salary: $90 - $110K per year, inclusive of cash bonus based on attainment of company targets. 
• Company equity opportunity on top of cash compensation.
• 100% covered Health, Vision, Dental Insurance.
• 401(k) with 4% match.
• Additional perks, such as covered gym expenses.
• Substantial and required PTO.

Application Process:

• Applications will be evaluated on a rolling basis.
• The target start date for this role is spring / summer of 2025.