Social Media & Marketing Content Coordinator

Description

The Social Media & Marketing Coordinator position is categorized as a part-time, year-round, hourly, non-exempt position. Scheduled days vary based on department needs. Flexibility on weekends is required. Must be available to work weekends and overtime, when necessary, especially during peak season (April - August).

The Social Media & Marketing Coordinator reports to the General Manager and Community Development Manager.

Location: 7711 S. Parker Rd, Centennial, CO 80016

Pay Rate: $23.00 - $25.00 /hour

Essential Job Functions/Responsibilities

SOCIAL MEDIA STRATEGY

• Introduce new customers to Tagawa Gardens and increase in-store traffic throughout the year
• Engage all customers and bridge the virtual experience with the in-store experience
• Create visual storytelling that is recognizable by style and voice across platforms
• Curate content that speaks to many interests and demographics
• Develop and implement a comprehensive social media and video content strategy to increase brand visibility, engagement, and growth across all relevant platforms, driving in-store customer count
• Manage social media calendar, ensuring timely content creation and delivery across channels
• Collaborate with all garden center departments to align social media efforts with seasonally relevant plants, products, services, events, community programs, and promotions
• Monitor, analyze, and report on key social media metrics, adjusting strategies based on data insights
  
  

CONTENT CREATION

• Produce engaging, high-quality, seasonally-relevant Front Range gardening content that resonates with target audience, including social posts, video content, blog posts, educational content, and more
• Strategize content development for the website, and other digital platforms
• Develop new engagement strategies, including high-quality video learning and podcasting
• Shoot, retouch, and edit photos and videos for use in all media and marketing avenues
• Write copy for certain marketing ads, flyers, promos, and website
• Create, edit, and post video content for social media and any other relevant digital platforms
• Create regular feed posts and stories on Instagram, Facebook, and any other relevant digital platforms
• Cultivate and maintain strong relationships with Tagawa Gardens online community, responding to comments, messages, and inquiries across platforms
• Develop strategies to encourage user-generated content and to drive community participation
  

MARKETING

• Create marketing calendar for the entire store, working interdepartmentally about what will be featured when and where
• Send press releases to garden writers, influencers, TV stations, and other free listing sites about special features at the garden center, particularly new plant introductions and free special events
• Explore new avenues for marketing that expand our reach across multiple demographics
  
  

WEBSITE MAINTENANCE

• Maintain and update website and all platforms for fresh, timely, and accurate content
• Maintain store hours across all relevant platforms
• Provide support and resolution for any website issues that arise for guests and/or staff
• Troubleshoot website and/or system glitches with web management team
  
  

SAFETY

• Adhere to all safety rules and regulations, and understand the Hazardous Communication Program.
• Must know where SDS/SARA statements for all pesticides are kept, be able to properly read them, and follow instructions
• Know how to handle a chemical spill properly, as described in our Employee Handbook
• Cooperate in performing duties with regards for safety/health of oneself, all team members, and guests
  
  

Requirements

MINIMUM SKILL REQUIREMENTS & QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, as assigned. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations can be made, to enable individuals with disabilities to perform these essential functions.

• 3-5 years’ experience in social media management, content strategy, or digital marketing
• Strong understanding of social platforms, content creation, digital marketing trends, and analytics tools
• Excellent communication, writing, and editing skills, with a keen eye for detail.
• Proficient in both photography and videography
• Experience with graphic design tools (e.g., Adobe Creative Suite) and video editing software
• Proven ability to develop and execute successful social media campaigns that drive engagement & ROI
• Experience with leading teams, utilizing collaboration and positive communication
• Ability to adapt to fast-paced, seasonally fluid environments, managing multiple priorities and goals
• Excellent interpersonal, organizational, and time management skills.
• Ability to work effectively across all departments, communicating proactively with managers, department supervisors, and all staff with various departments and contribute in teamwork.
• Ability to work independently and proactively with minimal supervision.
• Interpret both verbal and written forms of communication in English; and communicate in a positive, professional manner. Some language competence in Spanish preferred, but not required.
• Maintain a positive and professional work atmosphere while dealing with guests, managers, co-workers and staff in a respectful and timely manner.
• Must be at least 18 years of age and eligible to work in the United States.
• Must satisfactorily complete a background check to be eligible for this position.
  
  

Preferred Skills & Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, or another related field.
• Experience in paid social media advertising and content promotion.
• Knowledge of WordPress platform.
  
  

All positions within Tagawa Gardens require assisting other departments during critical times in the peak season, to include lifting and carrying heavy materials throughout the day. This position requires that you can regularly lift and/or move up to 60lbs to the waist and carry it 10 ft. with or without reasonable accommodation. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All employees must follow the safety guidelines and procedures set by Tagawa Gardens, use equipment and materials correctly for their intended purpose, and determine appropriate action for dealing with all situations that may arise.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with it.

Benefits

* Employee Discounts * 401(k) * Accrued Sick Pay *Accrued Vacation Time *

All qualified applicants are considered for positions without regard to age, race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ethnicity, age, disability, genetic information, racial status, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.