What are the responsibilities and job description for the Senior Marketing Operations Manager position at DaySmart?
A company is looking for a Senior Marketing Operations and Analytics Manager.
Key Responsibilities
Manage marketing reporting in Tableau and the Marketing database in Redshift Oversee the marketing technology ecosystem and ensure data accuracy across platforms Lead customer segmentation efforts and analyze customer behavior to inform marketing strategies
Required Qualifications
5 years of experience in Marketing Operations or Analytics in a B2B environment Experience with data visualization software and SQL database management Experience optimizing Salesforce for lead delivery and reporting Familiarity with Google Ads, GTM, and offline conversion tracking is a plus Ability to lead the adoption of new marketing technologies and data-driven strategies
Key Responsibilities
Manage marketing reporting in Tableau and the Marketing database in Redshift Oversee the marketing technology ecosystem and ensure data accuracy across platforms Lead customer segmentation efforts and analyze customer behavior to inform marketing strategies
Required Qualifications
5 years of experience in Marketing Operations or Analytics in a B2B environment Experience with data visualization software and SQL database management Experience optimizing Salesforce for lead delivery and reporting Familiarity with Google Ads, GTM, and offline conversion tracking is a plus Ability to lead the adoption of new marketing technologies and data-driven strategies
