What are the responsibilities and job description for the Corp Marketing Analyst position at Golden Route Operations?
City
Las Vegas
State
Shift
Type of Shift
Full Time
Department
Marketing
Corp Marketing Analyst Golden Entertainment Corporate (Las Vegas, NV)
Description : Summary :
Responsible for creating methodologies and strategies for turning customer data into actionable information. Identify net revenue growth opportunities across multiple functional areas (i.e., promotions, direct marketing, hotel, food & beverage, etc.). Attend regular development meetings with property executives to improve performance and increase net revenue goals. Responsible for remaining up to do date on industry trends and has a clear understanding of opportunities within the industry. Supports creation of ad-hoc queries using Transact SQL (T-SQL) and the creation of report solutions using SQL Reporting Services (SSRS), SAS Visual Analytics / VIYA, Tableau, and OLAP cubes.
Essential Functions and Responsibilities :
Provide data-driven recommendations to corporate marketing and property executives
Develop methodologies and processes for turning customer transaction data into actionable information to be utilized by properties and corporate marketing teams
Leverage data technologies (e.g., SQL, Python, R, or cloud-based platforms) to collect, process, and analyze large datasets from various sources, ensuring accuracy and efficiency.
Develop and implement advanced statistical models (e.g., regression analysis, time-series forecasting, machine learning algorithms) to predict customer behavior and optimize business decisions.
Apply theory to business operations and develops hypotheses specific to business problems and solutions
Act as direct contributor to solution implementation discussions with business owners, particularly at the strategic operations level
Attend regular development meetings with property executives to review recommendations for improving performance and increasing net revenue goals of multiple functional areas (i.e., promotions, special events, direct marketing, hotel, food & beverage, etc.)
Enhance business development meetings by providing a fair statistically-based assessment to the validity, reliability, and generalizability of conclusions made by leaders in the organization
Develop milestones and timelines while managing mid-to-large scale improvements
Set measurable targets to ensure progress and deliver increased net revenue goals based on a known timeline
Conduct market research into emerging trends within the industry
Ensure quality and efficient execution of analysis, ad-hoc requests and dissemination of findings based upon projected value to the company
Take initiative to maintain up to date knowledge on current research publications and attend seminars on industry trends
Support ad-hoc requests in order to provide answers to business questions
Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position
Perform other duties as assigned
Requirements : Qualifications
Three to five years gaming experience performing similar job duties preferred
Must be able to work with numbers and have strong understanding of statistics
Strong analytical background with the ability to sort through large data
Previous experience using the following programs preferred - MS Word, MS Excel, MS Project, MS PowerPoint, MS Access, Tableau, Canva, SQL, LMS, SAS VIYA / CI360 and familiarity with any other statistical software
Leadership ability to influence, develop, and empower team members to achieve objectives with a “team” approach
Proven experience providing high level of guest service
Must be at least 21 years of age
High school diploma or equivalent required
Bachelor’s or Associate’s degree preferred
Ability to effectively communicate in English, both written and verbal
Obtain and maintain all work cards as required by the company
Verify right to work in the United States
Work Cards
- Nevada Gaming
Physical Requirements
Vision, speech, hearing, and literacy (critical)
Sit at a desk, table, or work station (over 75% of the time)
Work for sustained periods of time maintaining concentrated attention to detail
Work Environment Potential Conditions
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.
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