Job Description
Job Description
Who We Are
DCG is a specialized, evidence-based communications and research firm focused on supporting federal clients with strategic public relations, marketing, outreach, and research and analysis services. With more than 14 years of experience dedicated to delivering innovative solutions in support of federal government campaigns, our focus is to deliver comprehensive communications services through cutting-edge technologies that enrich the lives of Americans. Our mission-driven work has covered critical topics like human trafficking awareness, mental health stigma reduction, suicide prevention, ending homelessness, veteran health, transportation safety, small business resources, and public diplomacy, to name a few. We believe smart communications has the power to change lives and this work is our passion.
Position Overview
DCG is seeking a Paid Media and Analytics professional to lead the strategy and execution of advertising campaigns for multiple federal clients. This Paid Media Marketing Manager will join DCG's growing paid media practice supporting mission-driven campaigns to educate and inform the American public and serve the common good. Examples include preventing Veteran suicide, human trafficking, protecting youth online, and targeted violence; educating Veterans and their families about available care and services; federal employment and military recruitment; and international public diplomacy campaigns intended to advance United States foreign policy interests abroad.
Location
While DCG will consider remote candidates for this role, there is a strong preference for candidates presently located within 50 miles of Washington, DC.
Responsibilities
- Lead and oversee all aspects of the paid media campaign lifecycle including planning, placing, optimizing, and measure return on investment (ROI) and overall effectiveness. This includes :
Gathering requirements and identifying measurable, achievable goals / objectives aligned with client policy and communications objectives and desired outcomes / impact
Designing full-funnel campaign strategies, recommending appropriate media mix and budget allocations (digital and traditional), developing media flowcharts, and defining and implementing measurement approaches (even when the campaign doesn't have a traditional lower funnel objective)Partnering with and advising project, communications, and creative teams regarding creative concepting, developing impactful messaging, and producing dynamic asset suites which complement all platforms and placementsOversight and execution of performance monitoring, generating insights, implementing strategic optimizations, and producing performance analyses and reporting deliverablesDeveloping data-driven recommendations for long-term campaign improvement and evolution.Ensure best possible use of taxpayer dollars and maximize ROI, including balancing performance, quality, and volume in alignment with campaign goals and objectivesEvaluate, select, and manage vendors and buying partners including integrated teams of multiple vendors / partners for larger or more complex campaignsSet up, traffic, and optimize ad buys in a variety of platforms as required. Note : Not all campaigns require hands-on-keyboard campaign setup and execution. However, the individual in this role will be required to do so for some smaller or short-term campaigns.Produce deliverables including overarching media strategies, tactical execution plans, and performance reporting in a range of formats including PowerPoint decks, narrative documents, verbal briefings, digital dashboards, etc. and engaging with clients to facilitate buy-in and approvalSupport integrated performance reporting across paid, earned, owned, shared, and outreach tactics to generate qualitative insights, inform strategy and optimizations on an ongoing basis, and measure overall campaign effectiveness. Note : Not required for all campaigns, but this individual may be required to support performance measurement for non-paid tactics if required for specific campaignsProactively identify tactical challenges, recommending and implementing solutionsMaintain up-to-date knowledge of media trends, technologies, and innovations and creatively applying them to the federal marketing spaceSupport the growth and development of DCG's paid media practice including contributing to new business development, team education, and skill set building, and overall marketing of services to federal clientsRequired Qualifications
Bachelor's degree, preferably in Marketing, Communications, or other related field10 years of experience in digital marketing and paid media strategy5 years of media planning and reporting experience, to include data analyticsRelevant social media and digital marketing certifications such as the Meta Social Media Marketing certificate, applicable Google marketing certifications, Trade Desk, Stack Adapt, X Business, Meta Ads Manager, and / or other relevant training (please list in your application)Proven experience leveraging analytics tools such as Google Analytics 4, Power BI, Tableau, and automated digital dashboards to facilitate performance monitoring / measurement and generate qualitative insights and recommendationsExperience with platforms such as Google, Snap, Meta, and RobloxProficiency in Out-of-Home advertising methodsDemonstrated ability to communicate, both written and verbal, with people at all levels of an organization, including asking questions to inform task scope, prioritization, etc.Desired Qualifications
Experience working non-commercial clients including federal state and local government, non-profits, and other organizations to execute high-performing campaigns not geared toward generating revenue (e.g., sales, monetary donations, etc.)Deep knowledge of digital and traditional paid media tactics (self-managed and managed services), platform content and creative requirements, vendor landscape, and technical measurement tools and approaches (including pixels / tags, UTMs, real-time digital dashboards and data visualization tools, etc.)This position is currently contingent on contact awardCulture at DCG
DCG boasts a flexible and adaptable culture. We value hardworking, self-motivated, and dedicated team members and are committed to fostering ample opportunities for career advancement. Get a glimpse into our culture here :
DCG Life Medium Blog : https : / / medium.com / dcg -lifeDCG Life Instagram : @dcglifeBenefits Snapshot
A range of comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. The firm covers 60% of the premium cost for employees and all dependents.401(k) retirement plan with a fully vested 4% corporate matchAnnual monetary supplement toward mental and physical wellbeing, and pre-tax Flexible Spending Accounts (FSA).100% Paid Family Bonding for all new parents (including adoption), in addition to STD / LTD1,000 family expansion benefit to offset costs often uncovered with medical plans : fertility treatment, adoption, and surrogacy.Generous paid time off including 11 paid federal holidays annually.Annual $1,600 professional development stipend300 annual cash benefit to be used on a variety of wellness perks such as massage, gym memberships, equipment, and more.Note that the above benefits are available only to full-time employees of DCGDCG is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
If you are a person with a disability needing assistance with the application process, please contact hr@dcgcommunications.com.
Salary : $1,600
